Yesterday Apple shocked the world and unveiled its much-rumored over-the-ear headphones, the AirPods Max. Their price is also quite shocking, at $549 in the US, €600 or £549 in Europe, and a whopping INR 59,900 in India – the latter currently translates into $812, by the way.
While you’ll have to decide for yourself if these prices are in any way justified, especially given the $350-$400 competition in the mass market, these are unlike anything else in the space, first and foremost, because of design. Once again Apple has managed to create something that’s both unique looking and instantly recognizable – and the latter trait will undoubtedly make everyone know what these are, despite the lack of overt branding.If you want to see what Apple is doing to sell these, here are two promo videos its marketing department came up with. The first one is an over two minute introduction with explanations of the main features, while the second, shorter promo, is more akin to a TV ad.
