The panel arrange by the Information and Broadcasting Ministry on November 4 to look into the Television Rating Points system and suggest adjustments to make it extra sturdy on Tuesday submitted its report back to the ministry.
The four-member committee is headed by Prasar Bharati CEO Shashi Shekhar Vempati, who, apparently, can be a board member of the Broadcast Audience Research Council (BARC), the first physique that publishes TRPs in India.
Other members of the committee are Shalabh, professor of statistics, IIT Kanpur; Rajkumar Upadhyay, government director of the Centre for Development of Telematics-DOT; and Prof Pulak Ghosh of IIM Bangalore.
After panel submitted its report, I&B Minister Prakash Javadekar hinted that the suggestions embody growing the variety of meters which can be put in in households to seize tv viewership.
“The main issue is that TRP should have more transparency,” Javadekar mentioned, and talked about that the rankings are calculated by means of 55,000 meters as we speak. “That base should increase, so that there is no scope of manipulation,” he mentioned.
The minister mentioned that the panel made the suggestions conserving this angle in thoughts, and after discussions the report will likely be given to BARC “because the government has the right to give certain guidelines and directions”.
What instructions should be given will likely be determined later, he mentioned, including that the committee has “done very good work” and the “ministry will study the report, and the next steps will be decided after that”.
When the committee was arrange, the I&B Ministry’s order had acknowledged that there was a “need to have a fresh look on the (existing) guidelines…” and to strengthen procedures for a “credible and transparent rating system”. The committee was tasked with analyzing the present system, analyzing TRAI suggestions, trying on the “overall industry scenario”, addressing wants of stakeholders, making suggestions “for robust, transparent and accountable rating system through changes, if any, in the existing guidelines”.
