Ceat Tyres on Monday stated it’s launching label-rated tyres in India consistent with worldwide ranking methods prevalent within the tyre business to assist prospects take knowledgeable selections earlier than shopping for tyres for his or her automobiles.
Under the initiative, Ceat will introduce efficiency indicator rankings for its premium choices –Fuelsmarrt and SecuraDrive vary of tyres. The rankings are primarily based on vital tyre efficiency indicators like rolling resistance, moist grip and tyre noise degree, the corporate stated in an announcement.
Higher ranking of rolling resistance signifies higher gasoline saving whereas larger moist grip rankings point out stable braking functionality of the tyre and a decrease noise degree connotes a extra comfy drive, it added.
Commenting on the transfer, Ceat Tyres Chief Marketing Officer Amit Tolani stated, “Ceat’s goal is to help consumers make smart and well informed choices, which is something that separates Ceat from its peers. Hence, we see this system playing a huge role in empowering the customers to make the right decisions.”
The endeavour to make it merchandise much more buyer pleasant has led to the introduction of the tyre ranking system in India, the corporate stated.
Ceat has already applied the same efficiency ranking also called labelling norms in European and Middle East markets as per required laws, it added.
The FuelSmarrt tyres can be found in 12-14 inches for premium hatchbacks, whereas the SecuraDrive vary of tyres can be found in 15 inches for premium sedans and compact SUVs, Ceat Tyres stated.
