Apple has managed to beat Huawei to maneuver into the second spot when it comes to general smartphone gross sales throughout the globe for the whole 12 months 2020. Strong gross sales of iPhone 12 collection smartphones in This autumn 2020 managed to tug Apple to the highest spot for the quarterly consequence. A brand new survey printed by Gartner claims that international gross sales of smartphones to finish customers declined 5.4% within the fourth quarter of 2020 whereas smartphone gross sales declined 12.5% in full-year 2020.
“The gross sales of extra 5G smartphones and lower-to-mid-tier smartphones minimized the market decline within the fourth quarter of 2020,” said Anshul Gupta, senior research director at Gartner. “Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera features encouraged some end users to purchase new smartphones or upgrade their current smartphones in the quarter.”
View Full ImageSource: Gartner
The launch of the 5G iPhone 12 collection helped Apple file double-digit progress within the fourth quarter of 2020. Apple surpassed Samsung to retake the No. 1 international smartphone vendor spot. The final time Apple was the highest smartphone vendor was within the fourth quarter for 2016.
In phrases of full-year outcomes for 2020, Samsung skilled a year-on-year decline of 14.6% in 2020, however this didn’t forestall it from retaining its No. 1 international smartphone vendor place in full 12 months outcomes. It confronted powerful competitors from regional smartphone distributors similar to Xiaomi, OPPO and Vivo as these manufacturers grew extra aggressive in international markets. In 2020, Apple and Xiaomi have been the one two smartphone distributors of the highest 5 rating to expertise progress.
View Full ImageSource: Gartner
Huawei recorded the very best decline among the many prime 5 smartphone distributors which made it lose the No. 2 place to Apple in 2020 (see Table 2). The affect of the ban on use of Google purposes on Huawei’s smartphones was detrimental to Huawei’s efficiency within the 12 months and negatively affected gross sales.
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