“Let’s never lose hope.” This is the message from the South Korean music sensation BTS to their followers, referred to as ARMY, in India because the nation grapples with the second wave of the coronavirus pandemic. The group enjoys an enormous following in India and is but to tour the nation.
Asked if there was a message for the ARMY within the nation amid the pandemic, member V informed PTI in an e mail interplay, “Our prayers are with India. Stay strong ARMY and let’s never lose hope.” The septet, additionally comprising RM, Jin, Suga, J-Hope, Jimin, and Jungkook, lately launched their second English single “Butter”.
The groovy disco-pop summer time monitor easily crossed 113 million views on YouTube within the first 24 hours of its launch on Friday, besting the 98.3 million public views counter-mark for the band’s Grammy-nominated maiden English single “Dynamite”.
In the run-up to the discharge of “Butter”, BTS floated the idea artwork of the music which had a melting coronary heart at its centre. Asked what was the thought behind this single, Jimin (25) stated the members have been in search of a music with a summer time vibe, one thing they may get pleasure from with everybody. “We wanted a summer song that we can enjoy together with ARMY and everyone. And ‘Butter’ was the perfect fit,” he stated.
“It’s a song brimming with the charms of BTS, so I hope everyone enjoys it!” V, 25, added.
The group is about to ship the primary on-stage efficiency of “Butter” on the upcoming Billboard Music Awards (BBMAs), the place they’ve but once more been nominated for the highest social artist honour, the award they’ve been successful since 2017.
They are additionally nominated within the high duo/group, high music gross sales artist and high promoting music (“Dynamite”) classes.
In 2019, BTS — the total title is Bangtan Sonyeondan (Bulletproof Boy Scouts) or Beyond The Scene, their English branding — additionally turned the one South Korean group to win the highest duo/group award on the BBMAs.
It is a particular feeling to return to the music gala after having such a memorable run on the charts final yr for “Dynamite”, their profession’s first Billboard Hot 100 No 1 hit. “It is an honour to perform “Butter” on the BBMAs,” stated Suga.
“One of the most memorable moments last year was when we got our first number one song on the Billboard’s Hot 100 chart. So it’s an honour to perform ‘Butter’ for the first time at the awards show that bears such a special meaning for us,” the 28-year-old added.
Jung Kook, the youngest BTS member, stated he hopes ARMY likes their act. “As we always do, we prepared a spectacular performance for this year’s BBMAs too. So I hope our fans like it,” the 23-year-old stated.
Although the optimism of “Dynamite” was precisely what ARMY all over the world wanted final yr throughout peak pandemic, there have been different songs within the band’s 2020 album ‘Map of the Soul: 7’ like ‘ON’ and ‘Black Swan’ that the group’s followers believed additionally deserved a nod on the Grammy Awards.
When requested to remark, group chief RM stated whereas these awards recognise a number of the most bold initiatives in music, not getting a nod on the Grammys or every other music awards “doesn’t mean that song is less valuable”.
“‘ON’ and ‘Black Swan’ delivered a deep message that we held in our seventh year into our careers, and that itself is invaluable,” the 26-year-old stated.
Their label HYBE Corporation, beforehand referred to as Big Hit Entertainment, final month acquired American report govt Scooter Braun’s Ithaca Holdings, which is residence to artists like Justin Bieber, Ariana Grande, and Demi Lovato.
Asked what surprises are in retailer for ARMY following this improvement, whereas nothing was determined but, J-Hope teased that this partnership will open doorways to many extra alternatives.
“One thing we can promise for sure are amazing and unforgettable performances, so be on the lookout,” the 27-year-old stated.
Jin, 28, stated like ARMY, he too was wanting ahead to extra surprises.
“I honestly think possibilities are endless because all these things are not something that we did alone, but we did together with our ARMY,” he added.
BTS debuted in 2013 and to mark their eight yr anniversary, the group introduced a particular two-day occasion, ‘BTS 2021 Muster SOWOOZOO’ in June.
Asked how the long run appears to be like for the septet, Suga stated they wish to keep collectively and proceed making good music.
“We want to connect with everyone around the world with great music and stages, and keep going as a group,” he added.
