Hyundai drives in new SUV Alcazar at Rs 16.3 lakh

Hyundai Motor India on Friday expanded its SUV vary within the nation with the launch of recent mannequin – Alcazar – priced between Rs 16.3 lakh and Rs 19.99 lakh (ex-showroom Delhi).
The nation’s second largest passenger automobile maker is seeking to additional consolidate its place within the fast-growing SUV section with the introduction of Alcazar which comes with six and 7 seat configurations.
Hyundai already leads the SUV house within the nation with fashions like Venue, Creta, Tucson and Kona Electric.
The firm stated it has invested about Rs 650 crore on the event of the brand new mannequin which might compete with the likes of Mahindra XUV500 and not too long ago launched Tata Safari and Hector Plus.
The SUV comes powered with two engine choices of 2-litre petrol and 1.5-litre diesel with selections of six-speed automated and six-speed guide transmissions.
The petrol trims are tagged between Rs 16.3 lakh and Rs 19.84 lakh whereas the diesel variants are priced between Rs 16.53 lakh and Rs 19.99 lakh.
As per the corporate, the guide petrol trims ship a gas effectivity of 14.5 kmpl, the automated variants 14.2 kmpl. The diesel guide trims include 20.4 kmpl whereas the automated variations ship 18.1 kmpl.
“This year we have embarked on a new journey as we complete 25 years of excellence in India. Hyundai has entered a new segment and we aim to redefine premium travel experiences for our customers across the country,” Hyundai Motor India MD and CEO SS Kim acknowledged.
The mannequin will fortify the corporate’s management place within the SUV section and completely complement its line-up of Venue, Creta, Kona Electric and Tucson, Kim added.
India has seen a strong enhance in SUV gross sales over the previous few years. In 2015, the SUV section contributed solely 13.5 per cent to the general passenger automobile gross sales. This quantity grew to become about 26 per cent in 2019 and additional rose to 29 per cent in 2020.
Hyundai presently leads the SUV section within the nation with a market share of 23.3 per cent within the January-May interval this 12 months.
The firm’s market share within the section has constantly grown over time.
From 11.3 per cent market share in 2015, the corporate’s share rose to 22.7 per cent in 2019 and to 25.5 per cent in 2020.
Currently, the share of SUVs in Hyundai’s general gross sales stands at round 42.5 per cent. In 2015 the, share stood at 9 per cent and rose to 33 per cent in 2019. In 2020 it touched 42.5 per cent.
“We expect this contribution to increase to 50 per cent going ahead with the launch of Alcazar. There exists a niche area in the market which we would be able to cater to with the model,” Hyundai Motor India Director (Sales and Marketing) Tarun Garg instructed PTI.
He famous that the corporate is witnessing nice response for the mannequin with it having already acquired 4,000 bookings over the past ten days.
“We have loaded all the three trims with features. Even the entry level variants come with sunroof and connected features. Of the 4,000 bookings received so far, 55 per cent customers have opted for the diesel trims,” Garg stated.
When requested in regards to the manufacturing situation on the firm’s Chennai-based manufacturing plant, he famous that the automaker is already within the technique of ramping it up with COVID scenario easing a bit across the nation.
“We are fairly confident of meeting the customer demand in the days to come. Of course, global issues like supply of semi conductors would remain but we are optimistic of catering the demand,” Garg stated.
He famous that the Alcazar was conceptualised three years in the past and so the corporate has already deliberate for the manufacturing capability for the mannequin together with that of the high-selling Creta.
On gross sales expectations from the brand new mannequin, Garg stated that with Alcazar and like its different fashions, it’s not specializing in market share however in creating a brand new section.
He stated the mannequin, which comes with over 90 per cent localisation content material, would first cater to home market and later may be exported.
On new product launches, Garg stated that the corporate stays bullish on the expansion of the Indian market and would proceed to introduce new merchandise sooner or later as properly.
“We have introduced 11 products in the last two years. So it will continue with it. If we see scope in any segment, we will not shy away from launching a product,” Garg famous.
Alcazar comes with numerous options like Bose premium sound system (8 audio system), entrance row ventilated seats, air air purifier, six airbags, blind view monitor amongst others.