New Delhi: Premium smartphone model OnePlus on Friday stated it has roped in cricketer Jasprit Bumrah because the model ambassador for its wearables class.
“The partnership with Bumrah reiterates the brand philosophy of ‘Never Settle’ and the company’s pursuit towards perfection. For young India today, Bumrah represents a passion for a healthy, fit, and an active lifestyle while believing in constantly becoming better, a philosophy that truly resonates with what OnePlus stands for,” a press release stated.
The OnePlus wearables class contains the OnePlus Watch and OnePlus Band.
“As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to ‘Never Settle.’ A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination,” a OnePlus India spokesperson stated.
The affiliation will embody a 360-degree marketing campaign and will likely be kickstarted by a OnePlus x Jasprit Bumrah digital movie on OnePlus India YouTube and Instagram, the assertion stated.
Bumrah – who’s solely managed by the expertise arm of RISE Worldwide – stated: “It’s really wonderful to see a young brand empower the tech landscape and rise to the challenge of delivering exactly what consumers want”.
Premium, high-performing and comfy, OnePlus’s easy strategy to its wearables ensures that it integrates with numerous existence and brings customers one step nearer to assembly their every day wants and health targets, he stated speaking in regards to the affiliation.
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