To curb the unfair gross sales practices of the international e-commerce gamers like Amazon and Flipkart (owned by Walmart), the Consumer Affairs Ministry seeks to ban “specific flash sales” beneath the proposed modifications in Consumer Protection Act.Moreover, the Modi authorities is proposing many different modifications for the e-commerce corporations to make sure that they don’t circumvent the Indian regulation and deform the market competitors. As per the draft guidelines for e-commerce corporations, that are primarily based on IT middleman guidelines, the e-commerce corporations need to register with the Department of Promotion of Industry and Internal Trade (DPIIT). And they’d additionally must appoint a grievance officer, a chief compliance officer and a nodal contact individual “for 24×7 coordination with law enforcement agencies”.To be certain that e-commerce corporations don’t promote their very own merchandise on their web site, the itemizing of merchandise of “associated companies” can be utterly banned. An organization with 10 per cent of the above stake of an e-commerce entity can be thought-about an related firm. While as per the draft guidelines, typical e-commerce flash gross sales aren’t banned, particular flash gross sales or back-to-back gross sales “which limit customer choice, increase prices and prevents a level playing field are not allowed”.Previously, an investigation by Reuters on e-commerce large Amazon had introduced out the info which had been identified for years from its personal books. As per the investigation, the inner paperwork of Amazon India reveal that it helps the businesses by which it owns the shares to promote merchandise in India – which is prohibited. This was one thing that Union Minister of Commerce and Industry, Piyush Goyal had extensively talked about final 12 months, and the reality is lastly out.“Amazon favoured big sellers on its India platform – and used them to manoeuvre around rules meant to protect the country’s small retailers from getting crushed by e-commerce giants, internal documents show. As one presentation urged: Test the Boundaries of what is allowed by law,” reads the story by Reuters.In March 2016, the Modi authorities allowed 100 per cent FDI in on-line shops that observe {the marketplace} mannequin, which basically signifies that no FDI is permitted in companies following the stock mannequin. The market mannequin signifies that an e-commerce entity on a digital and digital community might want to herald an data expertise platform to behave as a facilitator (for a payment) between the customer and the vendor, however in contrast to the businesses that observe the stock mannequin, these corporations can’t promote their very own merchandise.However, Amazon created corporations like Cloudtail to promote merchandise at deep reductions. As of immediately, “some 33 Amazon sellers accounted for about a third of the value of all goods sold on the company’s website” as a result of the corporate has some direct or oblique curiosity in these corporations.The draft guidelines for e-commerce corporations, when enacted, would make life powerful for e-commerce corporations, which have abused the regulation of the land for the previous couple of years.The provisions of latest draft guidelines additionally look to ask e-commerce corporations to share data with a “government agency which is lawfully authorised for investigative or protective or cyber security activities, for the purposes of verification of identity, or for the prevention, detection, investigation, or prosecution, of offences under any law for the time being in force, or for cyber security incidents”.The American “new economy” corporations together with web and the e-commerce ones had been having fun with a free experience in India and abused the regulation of the land to determine a monopoly within the nation. Now the Modi authorities is educating each social media and e-commerce corporations a lesson.