“During this pandemic, due to lockdown and work from home, a lot has changed, in terms of not only the mindset, but also the way people use a Smart TV,” TCL Marketing Head Justin Zhong Qi mentioned after the launch of the manufacturers not too long ago launched its new C-series lineup of good TVs. “In the near future, people can do more than just watch content on TV,” he added.
Qi mentioned individuals will even now be video calls, work conferences and extra on the TV display screen, additionally turning it into the hub for different good gadgets.
He defined that the marketplace for Smart TVs continues to be hit by the a number of waves of the pandemic in India. “April 2021 witnessed a 38 percent downward trend, compared to the same period of 2019,” he added.
The model has three methods to fight the state of affairs. “The first is using the brand’s industrial capability, vertical integration capability and CSOT panel factory in India to strengthen channel relations. The second is to bring technologies first of its kind via launch of new products, keep new technologies at an affordable price and finally to bring more advanced technologies to Indian customers.”
The model can also be making the good TV smarter by including extra personalised capabilities in new updates as a substitute of simply UI updates, he added.
TCL plans to strategise by specializing in the area of interest premium section, whereas sister-brand iFFALCON continues making merchandise focused on the youth. “TCL is definitely in competition with the giants who are present from the past 10-15 years in the Indian market. I won’t be naming them, but a healthy competition is what we all need to excel in our technologies,” Qi added.
Qi mentioned Indian clients are two sorts of Smart TVs proper now — those with a self-developed UI and others which can be based mostly on Android. Brands launching Smart TVs with their very own UI embrace Samsung and LG, whereas manufacturers utilizing the Android platform embrace TCL and Xiaomi.
Qi mentioned TCL’s new C-series, together with the C825, C728 and the C725 TVs, will “set new trends in the market”. “We are positioned as an intelligent display brand, focused not only on just watching, but also interacting with multi-visual elements like mirroring, magic camera, game center, and a game console with no additional gamepad required.”
TCL C-Series TVs
The new TCL C-Series TVs are India’s first Mini LED QLED 4K Android TVs. Mini LED shows use 1000’s of miniature LEDs that sit behind the LCD substrate, and every certainly one of them is exactly managed and easily distributed throughout the display screen for granular management over mild depth.
“Customers will get a bright, vibrant picture in all lighting conditions, with the peak brightness reaching 1000 nits. Combined with our Full Array Local Dimming Technology, which groups these Mini-LEDs into different zones for precision contrast control; making the whole picture capable of displaying deeper blacks, brilliant brightness and greater contrast to maximize your viewing experience,” Qi defined.
“Also, in front of the Mini LED, we’ve added a layer of quantum dot filter, which reproduces over 1 billion colours, helping the TV to display over 100 percent colour volume, so customers will get the widest range of life-like colours, in all viewing conditions,” he added. All of the model’s new C-series TVs will even be upgraded to Google TV later this 12 months.
