The stakeholders within the Telugu movie business had been nervous when the producers of Allu Arjun’s Ala Vaikunthapuramulo and Mahesh Babu‘s Sarileru Neekevvaru decided to release their films on the same day. Both the films were set to hit the screens on January 12, 2020, to cash in on the Sankranti holiday, as that would have guaranteed in more footfall at the theatres. The producers and distributors knew that these films would eat into each other’s opening day assortment and neither the celebrities or the distribution chain might afford it.
The Telugu producers guild instantly swung into motion and brokered a compromise between the makers of Ala Vaikunthapuramulo and Sarileru Neekevvaru. According to the compromise, Mahesh Babu’s movie hit the screens on January 11, whereas Allu Arjun’s movie launched the following day, thus guaranteeing an uncontested opening day for each the releases.
However, for subsequent Sankranti, the distributors and producers are below great stress once more as there is likely to be a face-off between Prabhas, Pawan Kalyan and Mahesh Babu as every star has their movie lined up for the festive vacation.
If it weren’t for the second wave of coronavirus, Prabhas‘ new romantic drama Radhe Shyam would have opened in cinemas July 30. The pandemic delayed the shooting, which was finally only completed on July 29. The producers didn’t waste time in asserting that the movie would launch in theatres for the Sankranti vacation.
Prabhas and Pooja Hegde in Radhe Shyam.
Radhe Shyam, which is about in unique European locales, is Prabhas’s first romantic movie in over a decade. Fans’s pleasure is palpable as his final function within the style was in Mr Perfect, which launched in 2011. Adding additional gasoline to the anticipation is the truth that Radhe Shyam will launch throughout the nation in a number of languages, as Prabhas is a ‘pan-Indian’ star, owing to the staggering success of his Baahubali franchise. Baahubali: The Conclusion had collected Rs 1000 crore in simply 10 days of its launch, signifying the star’s overpowering clout.
Prabhas’ present nationwide standing is probably going so as to add stress on the producers of different star movies, that are additionally slated for Sankranti launch. Before Prabhas, Mahesh Babu had already introduced that his upcoming film Sarkaru Vaari Paata will open in cinemas for a similar competition. And later Pawan Kalyan additionally joined the Sankranti race along with his upcoming untitled film, which is the official remake of Malayalam hit Ayyappanum Koshiyum.
In addition, there may be competitors from the neighbouring state Tamil Nadu as Vijay’s Beast can also be on the brink of hit the screens for Pongal. While the Vijay movie is probably not a a lot of a problem for the celebrities within the Telugu states, it’s formidable competitors in Tamil Nadu, Karnataka, Kerala and sure pockets of North India, the place Vijay has an enormous fan following.
It is a nightmarish state of affairs for all of the stakeholders within the worth chain. The competitors on the field workplace is prone to flip cut-throat and shrink the respiration area for all movies within the Telugu states, creating an environment the place a movie might both survive or fail, however unlikely to thrive.
The logic dictates that one among these three blockbusters has to tug out of the race, making a respiration area for the opposite two movies. It is a battle of nerves and it stays to be seen who blinks first. Otherwise, subsequent Sankranti will see be a massacre on the field workplace in Tollywood.