While India’s smartphone market began on a low be aware within the second quarter this yr after the second COVID-19 wave, shipments picked up rapidly and the quarter noticed shipments of 34 million models by the tip, an 86% year-on-year development, stories the International Data Corporation (IDC) in its Quarterly Mobile Phone Tracker report.
Even although the second wave got here with the next an infection and mortality charge in India, there was lesser affect on sectors like manufacturing and logistics, the report mentions, additionally including that the lockdown this yr was not as strict because the lockdown final yr.
“While 2021 is anticipated to see single-digit development, 2H21 is prone to drop compared to the identical interval final yr, with decrease demand, uncertainties across the third wave, persistent provide constraints, and rising element costs together with intensifying inflationary charges, stated Navkendar Singh , Research Director, Client Devices & IPDS, IDC India.
“Nevertheless, a rebound in 2022 will be possible with upgraders in the low-mid price segments, supply-led push of 5G devices, feature phone migration with new offerings expected in upcoming months (as announced by Reliance Jio), and better supplies to market,” Singh provides.
Xiaomi, Samsung, Realme, Oppo and Vivo made the highest 5 manufacturers by way of shipments this quarter. (Image Source: IDC)
Key market traits in Q2 2021
Key traits this quarter included the accelerated development of on-line channels led by eTailers, which resulted in a report share of 51 p.c with a large 113 p.c year-on-year development. The offline channel, in the meantime, was impacted by weekend curfews and partially opened markets.
MediaTek-based smartphones continued to steer with a share of 64 p.c within the sub-$200 phase, whereas Qualcomm dominated the house within the $200-$500 phase with a 71 p.c share. In phrases of 5G shipments, India stood on the fourth place, following PRC, USA, and Japan.
Top smartphone distributors in Q2 2021
Xiaomi led with 84 p.c year-on-year development. Poco, Xiaomi’s sub-brand, emerged because the fastest-growing model nationally, regardless of a smaller mannequin portfolio and being unique to Flipkart. Xiaomi additionally commanded a 40 p.c on-line market share, which additionally comprised 70 p.c of its whole shipments.
Samsung registered the bottom development amongst the top-ten distributors with simply 15 p.c year-on-year. The report suggests this was as a result of “severe supply shortages”. The firm’s on-line shipments grew by 46% year-on-year, accounting for 49 p.c of whole shipments.
Vivo, Realme and Oppo rounded off the highest 5 with 57 p.c, 175 p.c and 123 p.c year-on-year development.
