The world marketplace for TWS earphones noticed solely a slight quarter-on-quarter development within the second quarter of 2021, suggests a brand new report by Counterpoint Research. Sales weakened throughout the US and Asia ex-China markets throughout spring, which is often when robust gross sales are noticed, leading to general unit gross sales and worth rising by only one per cent and 9 per cent, respectively.
However, development remained good on a year-on-year foundation, because the market loved a 27 per cent development in comparison with 2020’s Covid-impacted second quarter. In phrases of market share, a major shift was seen as Apple misplaced share in each sale quantity and worth, and Samsung grew within the premium section.
“Apple lost considerable share in both sales volume and value despite big price drops on the AirPods, but the company is unlikely to be too worried,” Counterpoint Senior Analyst Liz Lee stated. “I think the 3rd generation AirPods expected next month could be a massive hit. It’s been so long since we’ve seen a new release, and if you factor in some attractive pricing, it’s very possible the AirPods 3 could push overall sales for Apple TWS hearables past 80m for the year,” Lee provides.
Here’s how properly manufacturers carried out in Q2 2021. (Image Source: Counterpoint)
How did manufacturers fare this quarter?
”Samsung grabbed an enormous portion of the premium section, whereas Xiaomi was a standout throughout sub-$100. Indian participant boAt, additionally made some nice good points on the again of home market restoration to achieve eighth globally, it’s finest exhibiting ever. Overall, the ecosystem is powerful, and we’re seeing many area of interest and long-tail gamers eking out respectable good points,” Lee stated.
“In terms of revenues, significant share gains are being made by really only a handful of familiar names – Samsung, JBL and to a lesser extent Xiaomi, Lee explained, citing an “out-performance” in China, the place the ecosystem of smaller price range manufacturers is stronger.
“Despite this expansion, as well as declines in the US, the sub-$100 and premium markets continue inching towards parity in terms of volume. This trend is likely to be accelerated by Apple in the coming months, and I wouldn’t be surprised if the premium segment pushes past 50 per cent in the second half,” Lee provides.
