BENGALURU :
E-commerce corporations together with Amazon India and Walmart-owned Flipkart clocked gross merchandise worth (GMV) of $4.6 billion (roughly ₹32,000 crore) within the first week of festive on-line gross sales this 12 months, with Flipkart group alone accounting for roughly 64% of the overall GMV, in accordance with estimates by administration consultancy RedSeer Consulting.
Amazon India accounted for 28% of the overall GMV clocked by e-commerce platforms throughout the first week of festive gross sales.
The mixed GMV this 12 months was 23% greater than final 12 months when e-commerce gross sales for the primary week averaged round roughly $3.7 billion. Further, development marked by e-commerce gross sales this 12 months comes regardless of offline institutions persevering with to be open throughout the festive season.
The development of e-commerce gross sales this 12 months comes on the again of latest buyers shifting to the web mode of purchases. The total on-line shopper base grew by 20% over final 12 months, with tier-II cities and cities accounting for greater than 61% of the folks making purchases throughout the festive e-commerce gross sales.
Close to 40 million of the overall of 62 million individuals who have shopped from on-line platforms this 12 months have been from tier-II cities and past, RedSeer stated.
Amazon and Flipkart kick-started their flagship festive season gross sales on 2 October, together with early entry for premium members.
In phrases of class combine, smartphones continued to drive roughly 46% of total GMV clocked by e-commerce platforms. Fashion made a comeback this festive season, contributing 17% of total gross sales, as people stepped out of their houses, RedSeer’s estimates confirmed.
RedSeer states that throughout the first week of e-commerce gross sales this 12 months, mobiles price about ₹68 crore have been bought each hour.
“Fashion additionally noticed demand as prospects wished to refresh their wardrobe, and the attain expanded as newer reasonably priced platforms reached tier-II prospects. However, the demand for different classes akin to dwelling furnishings, dwelling décor and furnishings have been subdued throughout the festive season this 12 months,” RedSeer stated.
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