Why Twitter has ignored Elon Musk’s ‘trolling’

A unilateral pronouncement that the acquisition of Twitter Inc is “on hold”. Fierce criticism of the social media firm’s dealing with of spam accounts. A “poop emoji” directed at Twitter’s chief govt, Parag Agrawal.

These are simply a few of Elon Musk’s tweets within the final 4 days, culminating in a suggestion by the Tesla Inc chief govt at a convention in Miami on Monday that his $44 billion deal may very well be renegotiated at a cheaper price.

Twitter believes Musk’s feedback have been in breach of the non-disparagement phrases of his settlement to purchase Twitter, in accordance with folks accustomed to the matter.

Yet the San Francisco-based firm has not taken any authorized motion in opposition to Musk over what it sees as his “trolling” of the deal, and plans to take action provided that he doesn’t perform the duties wanted to finish the transaction, the sources mentioned.

One of the sources concerned within the deal added that Twitter was making an attempt to “block out the noise”.

Musk’s representatives have continued to collaborate with Twitter, in accordance with the sources. They have been getting ready info for submission to regulators, and – in the event that they proceed to cooperate – Twitter plans to file its proxy assertion, which is able to define for its shareholders how the deal got here collectively, as early as this week, the sources added.

At the identical time, some Twitter executives and advisers are involved that Musk could also be laying the groundwork for renegotiating the settlement and are getting ready to defend the deal in court docket, in accordance with the sources. They pointed to Musk’s feedback concerning the deal turning into more and more damaging.

“The more questions I ask (about the issue of spam accounts) the more my concerns grow,” Musk mentioned on the Miami convention on Monday.

The sources requested to not be recognized as a result of they had been discussing confidential deal planning. Representatives for Twitter and Musk didn’t reply to requests for remark.

Some of Twitter’s leaders haven’t been detached to Musk’s feedback. Agrawal took to Twitter on Monday to defend the corporate’s methodology for accounting for spam accounts, whereas Twitter chairman Bret Taylor tweeted on Friday that “we remain committed to our agreement”.

Twitter shares ended buying and selling on Monday at $37.39, 5% decrease than the place they traded earlier than Musk revealed on April 4 he had amassed a stake within the firm, and 31% decrease than the $54.20 per share deal value. This signifies that traders deem it extremely probably that Musk will stroll away or renegotiate the deal at a cheaper price.

Twitter is constant to supply Musk with info on spam accounts, the sources mentioned. Musk is entitled to this information as a part of his planning to personal Twitter below the phrases of his settlement with the corporate.

Musk has questioned the accuracy of Twitter’s public disclosures during which the corporate has mentioned that these accounts make up “well under 5%” of its consumer base. Twitter has cautioned that that is an estimate.

Independent researchers have projected that 9% to fifteen% of the thousands and thousands of Twitter profiles are bots. Musk mentioned on Monday that he suspects they make up no less than 20% of Twitter’s customers.

One concern weighing on Twitter because it shares info with Musk is that he could violate his non-disclosure settlement with the corporate and share confidential details about its platform and customers, one of many sources mentioned. Musk has argued that Twitter must make extra info public about how its platform operates.

Waived due diligence

Musk, the world’s richest particular person, waived due diligence when he agreed to purchase Twitter on April 25, in an effort to get the San Francisco-based firm to just accept his “best and final offer.”

Since then, expertise shares have plunged amid investor considerations over inflation and an financial slowdown. Musk is contractually obligated to pay Twitter a $1 billion break-up payment if he doesn’t full the deal. But the contract additionally incorporates a “specific performance” clause {that a} choose can cite to drive Musk to finish the deal.

In follow, acquirers who lose a selected efficiency case are virtually by no means pressured to finish an acquisition and usually negotiate a financial settlement with their targets.

Wedbush Securities referred to as Musk’s citing of the spam accounts as grounds to place the deal on maintain a “dog-ate-the-homework excuse” provided that the corporate was making the identical disclosure on the matter because it went public in 2013.

“The stark reality for Twitter is that no other strategic/financial bidder will come near this deal and Musk knows that,” the Wedbush analysts wrote.