As per the April 2022 GAP evaluation of prime 5 parameters defining smartphone expectations amongst consumers, there’s an growing ask from the potential customers about Battery, Memory & Storage and Audio expertise earlier than they make their choice to buy. On the opposite aspect, there’s nonetheless scope to enhance the expertise on these parameters. Camera is the one distinct parameter the place the expertise exceeds expectations.
The key 5 attributes have a defining affect on the optimistic rankings smartphones get on the favored ecommerce platforms like Amazon and Flipkart. Camera leads by way of getting excessive order optimistic score of 5 and 4, with 45.9% and 42.6% 5-star rankings being attributed to the efficiency and digicam high quality. This is adopted by Battery, Display, Audio and Storage in that order.
For the smartphone OEMs, it’s equally essential to enhance efficiency and expertise of those parameters to fetch extra optimistic rankings which have a direct bearing on the ‘saleability’ of the smartphones.
Among the highest 5 parameters, Audio stands out distinct by way of customers searching for the expertise behind its enhancement. This makes the attention of the expertise suppliers within the audio house excessive throughout these 5 parameters. Within audio enhancement expertise suppliers, Dolby leads the recall in addition to in affect on the optimistic rankings that the customers rank their smartphones with. Close to 70% of the 5- and 4-star rankings inside audio, are attributed to the presence of Dolby expertise in these smartphones by the customers. This makes Dolby, not solely a excessive consciousness and recall expertise supplier inside audio, however throughout the part and expertise makers for smartphones. Other than Dolby, Qualcomm and MediaTek are the opposite two expertise makers within the smartphone ecosystem which have excessive consciousness amongst customers.
For the remaining smartphone attributes inside the prime 5, although Smartphone OEMs do speak and promote concerning the makers of picture sensors, lens, show, and so forth., it’s but to get registered within the minds of customers who’re searching for a smartphone.
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