IPL media rights offered for Rs 48,390 crore for a five-year interval, mentioned BCCI Secretary Jay Shah on Tuesday.
While Disney Star retained their Indian sub-continent TV rights with a determine of Rs 23,575 crore (Rs 57.5 crore/recreation), essentially the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance-backed Viacom18, which additionally received the non-exclusive-Package C, paying one other Rs 2991 crore.
For the BCCI, this would be the second successive broadcasting windfall from their five-year cycles. Back in 2017, the general IPL rights went to Star India for round $3 billion, an unheard quantity for a cricket deal again then.
With IPL now a 10-team event and the length of the league anticipated to be additional stretched, the 2023-27 media rights deal is anticipated to interrupt new floor.
Best of Express PremiumPremiumPremiumPremiumPremium
An early indicator of Brand IPL rising regardless of the pandemic lull was the sale of two new groups earlier this 12 months: BCCI earned a complete of $1.7 billion, with the Lucknow franchise going for 250 per cent greater than the bottom value.
