Cricket Australia (CA) on Sunday stated it has signed a seven-year cope with Disney Star to broadcast the nation’s cricket matches in India, the game’s largest market on the planet.
As a part of the deal, which commences in 2023-24, Disney Star will televise all internationals matches in addition to the KFC Big Bash League and Weber Women’s Big Bash League in India.
Disney Star will take over from Sony, who’ve held the Australian rights for the reason that 2017-18 season.
According to CA, the channel’s attain will present “enormous exposure” for Australian cricket and for the board’s business companions in India.
“We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer,” stated CA CEO Nick Hockley.
“The magnitude of this affiliation is testomony to the enduring rivalry and respect that exists between Australian and Indian groups, the joy and recognition of WBBL and BBL, and the excessive regard of Australian cricket in India and world markets extra broadly.
“There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season,” he added.
Disney Star additionally not too long ago gained the TV broadcasting rights for the Indian Premier League from 2023-27.
