Hindi cinema has been underneath the radar because the starting of the 12 months. There has been a North vs South debate as some regional movies are performing higher on the ticket counters compared to mainstream Hindi movies. Actor-producer Alia Bhatt joined in on the talk and shared that this has been a ‘tough year’ for Indian cinema general. Alia was part of SS Rajamouli’s RRR and was additionally the main star of Gangubai Kathiawadi.
While speaking to Executive Director of The Indian Express, Anant Goenka, and The Indian Express’ movie critic Shubhra Gupta through the Express Adda on Monday, Alia mentioned, “It’s a tough year for Indian cinema. We should be a little kind to Hindi films. Today, we are sitting here and saying, ‘Oh Bollywood, oh Hindi cinema…’. But are we counting the films that have done well this year? Even in the south industry, all their films have not worked. Some of the films have worked, and they are very good films. But similarly over here, starting with my film, Gangubai Kathiawadi, have worked and done very well.”
Alia opined that good content material will all the time be appreciated. “A good film will always do well,” she mentioned whereas including that occasions are robust for cinema as a result of the movie business is recovering from the losses incurred through the pandemic. She additionally knowledgeable that a whole lot of introspection is occurring among the many individuals concerned within the movie enterprise.
“The lens today is hard on cinema in general because we are coming post-pandemic. The theaters were shut for almost two years, so there is sort of assessment, ‘What are the films that are going to work in the theaters?’, ‘What are the films which are working in general?’. Good content will always do well, but now we are re-assessing what are the films that we are going to put into a theatre, what are the films that will release directly on an OTT platform, and what is the general consumer habit? So, we are just understanding that. But, it doesn’t mean that Hindi cinema is over. This ain’t happening,” Alia asserted.
In robust phrases, Alia ascertained that no one within the movie business is sitting idle and never doing something concerning the present scenario. “Nobody is just sitting, eating popcorn and saying, ‘Jo hona hai hone do’. Everybody cares. If you ask anyone, who is into the movie business, we are literally just talking movies, that’s all we talk about,” she mentioned.
Alia Bhatt is awaiting the discharge of her debut manufacturing, Darlings. Alia’s manufacturing home Eternal Sunshine is co-producing the film with famous person Shah Rukh Khan’s Red Chillies Entertainment. The movie, additionally starring Shefali Shah and Vijay Varma, will begin streaming on Netflix on August 5.
