Travel and hospitality know-how platform OYO on Tuesday stated it has acquired Denmark-based vacation house operator Bornholmske Feriehuse for an undisclosed sum.
Based out of Bornholm island in Denmark, Bornholmske Feriehuse has 737 vacation houses unfold over 30 vacation parks on its platform and expects to clock greater than 2.5 lakh visitor nights in 2022, OYO stated in an announcement.
The transaction has been carried out by the corporate’s subsidiary DanCenter by means of the ‘Invest in Denmark’ initiative by the Danish authorities that gives customised one-stop service to international companies seeking to arrange or broaden a enterprise within the nation, it added.
“Bornholm exhibits great potential for tourism in the coming years,” OYO founder and Group CEO Ritesh Agarwal stated.
Founded in 2002 by Rasmus Lund and Jacob Lund, Bornholmske Feriehuse is a full stack operator offering end-to-end options to owners.
Rasmus Lund will proceed as director of Bornholmske Feriehuse and can develop operations additional, the assertion stated.
He stated the collaboration with OYO by means of DanCenter A/s subsequently offers the chance to maintain up with demand, simply as owners additionally profit from the numerous on-line portals that DanCenter collaborates with.
Going ahead, vacation houses from Bornholmske Feriehuse will change into obtainable for reserving by means of greater than 130 on-line portals with which DanCenter works intently, OYO stated.
In Europe, OYO has footprints in international locations, together with the Netherlands, Belgium, Germany, Austria and Croatia. In May this yr, the home-grown agency had acquired Croatia-based Direct Booker, which has over 3,200 houses and serviced 20 lakh prospects.
Its manufacturers in Europe embrace Belvilla (Belvilla by OYO), DanCenter, Traum Ferienwohnungen.
“The acquisition in Bornholm will strengthen OYO’s presence in Europe broadly and Denmark specifically,” the assertion stated.
