As India gears as much as rejoice its seventy fifth Independence Day with the Har Ghar Tiranga marketing campaign, metaverse customers are all set to be part of the celebrations, albeit digitally.
The ‘Har Ghar Tiranga’ marketing campaign below the aegis of Azadi ka Amrit Mahotsav goals to encourage individuals to convey the nationwide flag residence and hoist it to mark Independence Day. However, firms are bringing this marketing campaign to the metaverse as effectively.
MapMyIndia, an indigenous map app, has launched the Har Ghar Tiranga marketing campaign on India’s 2D and 3D Metaverse Maps. “We wanted every Indian to celebrate Independence Day on metaverse as well. A platform where they could express themselves by hoisting the national flag, at house level,” Rohan Verma, CEO and Executive Director, MapMyIndia instructed indianexpress.com.
According to the corporate, lakhs of individuals have used the metaverse to view the map and hoist the nationwide flag. “It is very simple, users can use AR/VR and get an immersive view of the country. Over 10,000 public locations like Rajya Bhavan, Vidhan Sabha, and tourist spots where the flag is usually hoisted have been added with flags,” Verma notes.
MapMyIndia, an indigenous map app, has launched the Har Ghar Tiranga marketing campaign on India’s 2D and 3D Metaverse Maps
Users can click on on these homes on the flag icon, or seek for their very own home and ‘Post their Flag’ with an optionally available picture and slogan. You may add lacking homes to the map as effectively by clicking on ‘Add a Place’, after which ‘Post flags’ on the map of your home.
Kiyaverse, India’s first-ever Banking Metaverse, can also be celebrating Azadi Kaa Amrit Mahotsav with ‘Har Ghar Tiranga’ on ‘Bharatmeta’, a devoted zone of Kiyaverse. Users can log in to the Bharatmeta platform and hoist the flag in 3D. “Over the last 75 years, India has become a bedrock for innovation in the technology sector. Bharatmeta will promote India’s values of rich culture, diversity, inclusion and innovation to the younger generation that uses the metaverse in addition to providing secure access for financial services and commerce,” stated Rajesh Mirjankar, Managing director, CEO, Kiya.ai.
Other metaverses like ZionVerse have launched freedom fighetrs NFTs for customers, similar to Shaheed Bhagat Singh, Rani Lakshmi Bai, BR Ambedkar, Subhas Chandra Bose, and Mahatma Gandhi. “We are launching Freedom fighters NFTs as well to pay tribute to the freedom fighters I strongly believe we are where we are because of them, and as a true national of the country,” stated Anshul Rustaggi, Founder of Totality Corp, a mythological metaverse platform referred to as Zionverse.
