By ANI
NEW DELHI: Union Minister of Commerce and Industry Piyush Goyal on Thursday known as for some types of self-regulation throughout the media and leisure trade with regard to content material and stated that if the trade doesn’t self-regulate, there will likely be a clamour from society and the federal government would then need to undertake regulation.
Addressing the Valedictory Session of the eleventh Confederation of Indian Industry (CII) Big Picture Summit in New Delhi, he stated, “On the one hand we talk of our culture, our heritage, our rich tradition, our family value system and on the other hand some of what we see on television and OTT platforms certainly is beyond what is ordinarily accepted standards within the Indian cultural landscape.”
He stated that if the trade doesn’t self-regulate, there will likely be a clamour from society and the federal government would then need to undertake regulation.
“Modern, catchy and entertaining way of presentation of content was very welcome but a certain level of decency in the presentation of India, Indian families and Indian culture is something that captains of the industry must pay attention to. The messaging in these programs must not be disconnected from the Indian reality. If the industry does not self-regulate, there will be a clamour from society and the government would then have to undertake regulation,” he stated.
Goyal stated that the media and leisure sector introduced a exceptional alternative for India however harassed that this chance could possibly be realized provided that all the trade, its verticals, and stakeholders got here collectively to ideate and synergize.
He appreciated the trade for its informing, connecting, participating and entertaining content material throughout the Covid pandemic.
Goyal stated that there was a must make our authorized framework way more up to date.
“It was time that we moved out of the colonial mindset as envisioned by Prime Minister Narendra Modi and moved away from outdated laws. He assured that the government would engage with industry to conceive laws which would truly facilitate growth and simplify day-to-day operations in this sector,” he stated.
The Minister additionally stated that efforts could be made to simplify the ecosystem of permissions for taking pictures in India by making provisions to grant them via a single window framework.
“Centre had already liberalized FDI in the entertainment industry to enable companies from all over the world to invest in India and all efforts must be directed towards laying a red carpet for international artists to create in India,” Goyal additional stated.
With a suggestion to “create content in India for the world”, the minister stated, “Content could possibly be created in India at way more economical prices and underscored that India had the power to grow to be content material creators for the world.
He additionally identified the employment alternatives generated by the trade and stated, “The entertainment industry had great potential for employment generation and called for more skill development and educational courses.”
He additionally dwelled upon the necessity to guarantee honest wages, social safety, healthcare and so forth. to those that work within the sector to make them an integral a part of the success story of this sector.
The Minister launched two studies ready by the Confederation of Indian Industry (CII) on broadcasting. Apurva Chandra, Secretary, Ministry of Information and Broadcasting and different dignitaries had been current once in a while.
NEW DELHI: Union Minister of Commerce and Industry Piyush Goyal on Thursday known as for some types of self-regulation throughout the media and leisure trade with regard to content material and stated that if the trade doesn’t self-regulate, there will likely be a clamour from society and the federal government would then need to undertake regulation.
Addressing the Valedictory Session of the eleventh Confederation of Indian Industry (CII) Big Picture Summit in New Delhi, he stated, “On the one hand we talk of our culture, our heritage, our rich tradition, our family value system and on the other hand some of what we see on television and OTT platforms certainly is beyond what is ordinarily accepted standards within the Indian cultural landscape.”
He stated that if the trade doesn’t self-regulate, there will likely be a clamour from society and the federal government would then need to undertake regulation.
“Modern, catchy and entertaining way of presentation of content was very welcome but a certain level of decency in the presentation of India, Indian families and Indian culture is something that captains of the industry must pay attention to. The messaging in these programs must not be disconnected from the Indian reality. If the industry does not self-regulate, there will be a clamour from society and the government would then have to undertake regulation,” he stated.
Goyal stated that the media and leisure sector introduced a exceptional alternative for India however harassed that this chance could possibly be realized provided that all the trade, its verticals, and stakeholders got here collectively to ideate and synergize.
He appreciated the trade for its informing, connecting, participating and entertaining content material throughout the Covid pandemic.
Goyal stated that there was a must make our authorized framework way more up to date.
“It was time that we moved out of the colonial mindset as envisioned by Prime Minister Narendra Modi and moved away from outdated laws. He assured that the government would engage with industry to conceive laws which would truly facilitate growth and simplify day-to-day operations in this sector,” he stated.
The Minister additionally stated that efforts could be made to simplify the ecosystem of permissions for taking pictures in India by making provisions to grant them via a single window framework.
“Centre had already liberalized FDI in the entertainment industry to enable companies from all over the world to invest in India and all efforts must be directed towards laying a red carpet for international artists to create in India,” Goyal additional stated.
With a suggestion to “create content in India for the world”, the minister stated, “Content could possibly be created in India at way more economical prices and underscored that India had the power to grow to be content material creators for the world.
He additionally identified the employment alternatives generated by the trade and stated, “The entertainment industry had great potential for employment generation and called for more skill development and educational courses.”
He additionally dwelled upon the necessity to guarantee honest wages, social safety, healthcare and so forth. to those that work within the sector to make them an integral a part of the success story of this sector.
The Minister launched two studies ready by the Confederation of Indian Industry (CII) on broadcasting. Apurva Chandra, Secretary, Ministry of Information and Broadcasting and different dignitaries had been current once in a while.
