Playground 2: Amazon miniTV and Rusk Media come collectively to ship premium leisure content material for a Gen-Z viewers and cater to mainstream gaming.
Amazon MiniTV, Amazon’s free video streaming platform, and Rusk Media are all set to carry the second version of Playground – world’s first gaming leisure IP. Playground 2 will probably be greater, higher, and world with two new mentors – Ashish Chanchlani and Harsh Beniwal, becoming a member of the second version together with Carry Minati, Triggered Insaan, and Scout, 5 groups, and worldwide gamers. The present will probably be distributed on Amazon miniTV and the livestream will probably be accessible on Playground’s YouTube channel. Playground 2 will present revolutionary avenues for manufacturers to penetrate the Gen-Z ecosystem.
The strategic alliance between Amazon miniTV and Rusk Media is envisioned to energy gaming leisure focused at a youthful viewers base of just about 100 million in India. Built on the rising fandom of gaming in India, Playground 1 turned an enormous success amassing 400M+ views and 17M+ distinctive viewers within the first version.
Talking in regards to the partnership, Mayank Yadav, Chief Executive Officer, Rusk Media, added “We are excited to further strengthen our partnership with Amazon miniTV with Playground 2. Our vision is to deliver premium entertainment content for a Gen-Z audience and cater to mainstream gaming. Playground 2 and this collaboration with Amazon miniTV will help us deliver that.”
Girish Prabhu, Head of Amazon Advertising, stated, “We are glad to partner with Rusk Media for the second edition of Playground. With Amazon miniTV, audiences across India will be able to enjoy this awesome show for free! As a progressive and youth-oriented brand, we are very excited to partner with Rusk Media who resonates with our ideologies.”
Published Date: November 29, 2022 3:16 PM IST
