Meta-owned Instagram has launched its ‘Reels in Review’ report for 2022. The report highlights a few of the prime traits seen on Reels on Instagram and Facebook in India this 12 months. According to the report, 15 of the highest 20 most used songs on Reels on Instagram worldwide have been from Indian artists. Indians confirmed curiosity in a number of matters starting from sports activities to music to movies.
As per the report, sports activities is a giant and rising space of curiosity. More than 1 million Instagram Reels associated to the ICC T20 World Cup have been created in India. While Virat Kohli continues to be some of the in style hashtags used on reels, however the report highlights that there’s additionally a rising curiosity in cricketers like Surya Kumar Yadav.
Virat Kohli, Rohit Sharma and Hardik Pandya have been the highest three most talked about Indian cricketers on reels in India. The just lately concluded ICC T20 World Cup noticed greater than 2 billion engagement (likes, feedback and shares) on Instagram Reels created in India.
Musician Shubh caught the eye of reel-ers too, as he has been some of the rising hashtags in comparison with 2021 as nicely. The report exhibits that movies and collection content material continued to make imprints on popular culture, as folks shared their curiosity in ‘Bhediya’, ‘Family Guy’, ‘Ek Villain Returns’, ‘Naagin 6’, ‘Vikram’, ‘Mismatched Season 2’ and the upcoming ‘Pathaan’.
As beforehand talked about, 15 of the highest 20 most-used songs on Instagram Reels globally got here from Indian artists. This consists of songs like ‘Srivalli’ by Javed Ali and ‘Baarish Main Tum’ by Neha Kakkar. ‘Kesariya’ by Pritam, Arijit Singh and Amitabh Bhattacharya, ‘Gypsy’ by G.D. Kaur, the KGF 2 theme tune and ‘Jhoom’ by Ali Zafar have been additionally among the many hottest. Retro music like ‘Tumsa Koi Pyaara’ and unique audio like ‘Kacha Badam’ additionally made to the record.
The annual report additionally highlights the intensive use of augmented actuality (AR) results in Instagram reels by Indians. Some of the highest AR results used have been Enhance, All Soften and Smoke Flare VR.
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