On Thursday, Twitter introduced that sure content material creators on its platform can have the chance to obtain a portion of the promoting income generated by the corporate.
According to Twitter, verified customers who’ve achieved a minimal of 5 million impressions on their posts in every of the final three months and possess a Stripe cost account will likely be eligible to obtain a share of the promoting income generated from adverts displayed of their replies.
In an effort to draw extra content material creators to its platform, Twitter just lately launched the choice for customers to supply paid subscriptions to their content material. This transfer aligns with the corporate’s technique to encourage creator monetization.
Elon Musk, the billionaire who acquired Twitter in October of final 12 months, has beforehand said that through the first 12 months, the corporate will go on your complete subscription income to creators, excluding cost gateway fees. This signifies Twitter’s dedication to supporting creators by permitting them to profit absolutely from the subscription income generated on the platform.
Previously, Financial Times reported that Linda Yaccarino, the brand new CEO of Twitter, is implementing a spread of methods to draw again advertisers who deserted the platform throughout Elon Musk’s tenure. These measures embody the introduction of a video promoting service, actively pursuing further celebrities to affix the platform, and increasing the corporate’s workforce.
According to the sources conversant in the matter cited by the newspaper, Linda Yaccarino, who assumed the function of CEO on June 5, intends to introduce video commercials with full-screen show and sound-on capabilities. These adverts will likely be exhibited to customers as they scroll by way of Twitter’s just lately added short-video feed.
As per the person conversant in the scenario talked about within the report, Linda Yaccarino is engaged in discussions concerning a extra intensive collaboration with Google, which is owned by Alphabet. This partnership would embody promoting initiatives and supply Google with entry to sure knowledge from Twitter.
(With inputs from Reuters)
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Updated: 14 Jul 2023, 12:15 PM IST
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