Amazon India introduced that the seventh version of Prime Day was the largest ever Prime Day occasion. The Prime Day 2023 happened on Jul 15-16, enabled Prime members to find nice offers, new launches and leisure.
As per the e-commerce platform, this Prime Day occasion witnessed robust development in Prime membership, and highest engagement with 14 per cent extra members buying than final 12 months’s Prime Day occasion.
Commenting on the success of the buying occasion, Akshay Sahi, Director, Prime and Delivery Experience, Amazon India mentioned, “I wish to thank our sellers, model companions and Prime members who helped make this Prime Day the largest ever in India. Brands and sellers throughout classes obtained an ideal response from Prime members from metros and Tier 2 & 3 cities and cities throughout India. With the largest product and model launches, finest offers of the 12 months this Prime Day, we additionally delivered highest variety of identical day deliveries over previous Prime Day occasions.”
Amazon revealed that Prime members shopped from 45,000+ new products launched by brands such as OnePlus, iQOO, Realme NarzoWith, Samsung, Motorola, boAt, Sony, Allen Solly, Lifestyle, Titan, Fossil, Puma, Tata, Dabur and others.
This Prime Day, five smartphones got sold every second with 70 per cent of the demand coming from Tier 2 & 3 cities; which comprises of foldable smartphones and newly launched smartphones (OnePlus Nord 3 5G, Samsung Galaxy M34 5G, Motorola Razr 40 Series, Realme Narzo 60 Series and iQOO Neo 7 Pro 5G).
“We are delighted by the success of Galaxy M34 5G, which emerged as the No. 1 selling smartphone amongst the new launches on Amazon Prime Day. Galaxy M34 5G, an Amazon Specials, continues the successful legacy of Galaxy M Series. It showcases the trust customers have in our brand and demonstrates how our commitment to ground breaking innovation continues to resonate with consumers,” mentioned, Aditya Babbar, Senior Director, MX Business, Samsung India.
As per the e-commerce big, 45 per cent of Prime members shopped with Amazon Pay this Prime Day of which 82 per cent have been from Tier 2 and three cities and cities. One in 4 Prime members used Amazon Pay ICICI financial institution bank card to buy throughout the Prime Day occasion.
Amazon Business witnessed a 56 per cent gross sales development (vs Prime Day 2022), together with 2x development in Electronics, 1.7x development in workplace furnishings and 1.4x development in kitchen merchandise and home equipment.
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Updated: 22 Jul 2023, 02:36 PM IST
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