On seventeenth August, Pakistan Cricket Board (PCB) launched a promotional marketing campaign video main as much as the Cricket World Cup (CWC) 2023. In a publish on X (previously Twitter), PCB mentioned a earlier video model had some necessary clips lacking, and the brand new model has rectified the difficulty. PCB claimed it occurred because of the size of the video. Interestingly, within the earlier model of the video, essentially the most influential Pakistani Cricket crew captain and former PM Imran Khan was ignored fully, resulting in outrage over social media.
The PCB has launched a promotional marketing campaign main as much as the CWC 2023. One of the movies was uploaded on 14th August 2023. Due to its size, the video was abridged and a few necessary clips have been lacking. This has been rectified within the full model of the video ⤵️ pic.twitter.com/Rz2OBDyI9i
— Pakistan Cricket (@TheRealPCB) August 16, 2023
In its newest publish, PCB wrote, “The PCB has launched a promotional campaign leading up to the CWC 2023. One of the videos was uploaded on 14th August 2023. Due to its length, the video was abridged, and some important clips were missing. This has been rectified in the complete version of the video.”
The new video was launched after PCB confronted extreme backlash on the earlier video. Fans and former Pakistani cricketers have been baffled on the outdated video that has been faraway from social media platforms. “Making history isn’t just about one day; it’s about the legends we create and the tales we script. Pakistan Cricket Team – a legacy that echoes through time,” was the caption for the video. Interestingly, PCB acquired its title written within the historical past with the video for the incorrect causes. Now-deleted publish’s archive could be seen right here.
Lashing out at PCB, former Pakistani Cricket Team captain Wasim Akram wrote, “After long flights and hours of transit before reaching Sri Lanka, I got the shock of my life when I watched PCB’s short clip on the history of Pakistan cricket minus the great Imran Khan… political differences apart but Imran Khan is an icon of world cricket and developed Pakistan into a strong unit in his time and gave us a pathway… PCB should delete the video and apologise.”
After lengthy flights and hours of transit earlier than reaching Sri Lanka, I acquired the shock of my life once I watched PCB’s quick clip on the historical past of Pakistan cricket minus the good Imran Khan… political variations aside however Imran Khan is an icon of world cricket and developed…
— Wasim Akram (@wasimakramlive) August 16, 2023
An X consumer Hina Abbasi even tagged the ICC and accused PCB of going towards the spirit of sportsmanship by taking a political stance.
Dear @ICC , we kindly request your consideration to handle the difficulty concerning @TheRealPCBMedia & @TheRealPCB’s political stance, which fits towards the spirit of sportsmanship.
It is disheartening to witness such habits towards nationwide heroes within the realm of gents’s sports activities…
— Hina Abbasi (@illusionisthina) August 14, 2023
X customers from Pakistan trended #DisgraceOnPCB in view of the blunder made by the Pakistani Cricket Board.
Notably, PCB has subscribed to X Premium, which suggests they will add longer than 2 minutes 20 seconds video, which is the restrict for non-Premium X customers. Despite presumably importing longer movies, PCB determined to go for a shorter model with out Imran Khan’s contribution to Pakistani Cricket.
Possibly, the choice to omit Imran Khan from the video is rooted within the political turmoil that has been taking place within the neighbouring nation. Imran Khan, who’s dealing with a number of corruption expenses and was faraway from the publish of Prime Minister final 12 months after a no-confidence vote, has been the centre of controversies for a very long time. Cricket and politics have a deep connection in Pakistan. Understandably, PCB wouldn’t wish to anger the politicians operating the nation by including Imran Khan within the video, however their “innocent” try to avoid wasting themselves backfired.