Social media platform X (previously Twitter) CEO Linda Yaccarino revealed on Sunday that the platform paid out nearly $20 million ( ₹round 166 crore) to our creator group. In a transfer to retain extra customers on its platform, X began sharing advert income with creators in July this 12 months.
“Create. Connect. Collect all on X. We’re enabling the financial success of latest segments like creators. And to this point we have paid out nearly $20 million to our creator group,” CEO Linda Yaccarino stated in a put up on X.
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Since Elon Musk took over X nearly a 12 months in the past, the monetary state of affairs of the social media platform has plunged. As the social media platform modified its content material moderation insurance policies, the advertisers began leaving the platform saying that they do not need their advertisements round inappropriate content material.
The consumer rely was additionally lowering on the platform, after which X introduced that the customers would receives a commission for getting extra replies to their posts on the platform. The announcement ushered a brand new wave of content material on the platform with creators utilizing X as one other platform to unfold their content material.
As per Elon Musk, the primary cost to a creator was made in July and it was price $5 million. The creators from the world over together with India shared screenshots of the cash they acquired from Twitter.
Recently, CEO Linda Yaccarino stated in an interview at Code 2023 that since Elon Musk’s takeover, X has misplaced 11.6% of each day lively customers. The variety of customers dropped from 254.5 million to 225 million, as per the highest officer of the social media platform. Lina Yaccarino additionally talked about that the target of the X is to realize profitability by 2024.
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Updated: 01 Oct 2023, 11:09 PM IST
