3.4 Billion Daily Users: Meta AI Driving Growth on Facebook and Instagram

Meta Platforms is experiencing significant growth, with AI playing a central role in boosting user engagement and revenue. The company’s second-quarter report reveals that over 3.4 billion people utilize at least one Meta app daily, reflecting a 6% increase compared to the previous year. Mark Zuckerberg highlighted the positive impact of AI on platforms like Instagram, Facebook, WhatsApp, and Messenger. While there are varying opinions on the AI’s performance, Zuckerberg maintains that it’s improving by tailoring content to individual preferences, leading to more time spent on both Facebook and Instagram. The company’s revenue saw a substantial increase to $47.1 billion for the quarter. The company’s AI models are constantly improving.