IOA asserts its authority to make use of digital, video and picture rights of Olympic-qualified athletes

The Indian Olympic Association (IOA) on Tuesday asserted authority on the digital, video and picture rights of the nation’s Tokyo Games-bound athletes and stated it might motion towards those that don’t conform to this association.
The IOA stated that there have been situations of resistance from few Olympic-qualified athletes on the bottom that they’ve sponsorship contracts with different firms or entities. However, the IOA didn’t take any names.
“This is to inform you that for the Olympics, all digital, video and image rights of qualified athletes are with the IOA and IOA has the authority to utilise the same for all its sponsors etc,” IOA president Narinder Batra and secretary common Rajeev Mehta stated in a press release.
“We have received some resistance from few players through its federations and this is not acceptable by IOA at all and action will be taken on such cases,” the assertion added.
“IOA is sending you an affidavit which is to be signed by all qualified athletes as per our charter.”
The IOA requested all of the nationwide sports activities federations to tell their respective athletes concerning the stipulation.
“The rights used by IOA sponsors will be used in minimum groups to represent Team India of three or more and not individually.”
Explaining additional, Mehta stated that the Olympic-qualified athletes must put on solely the kits supplied by the IOA and motion will likely be taken towards athletes, officers or federations in the event that they violate these guidelines.
He additionally stated that the foundations on IOA having the digital, video and picture rights of the Olympic-qualified athletes have already come into impact and can final until the tip of the Games.
“For example, if the IOA asks a particular athlete to provide us any photo or audio or video footage, he or she cannot deny from giving them on the ground that they are the property of their individual sponsors,” Mehta stated.
“Moreover, they will have to wear only the kit provided by the IOA and no other,” he added.
“Sometimes, some companies try to mislead athletes, saying that they will negotiate with the IOA on their image rights by promising money. We will take action against such companies also. We will deal only with our sponsors.”
Around 100 athletes have to date certified for the Tokyo Olympics which opens on July 23.
The IOA is anticipating this quantity to swell to over 120 after the qualification deadline, which falls on the finish of the month for a lot of the sports activities.