Jeep to pay Juventus $55M per season in jersey sponsorship

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Image Source : AP Juventus’ Cristiano Ronaldo gestures in the course of the Serie A soccer match between Juventus and Fiorentina, on the Allianz Stadium in Turin, Italy, Tuesday, Dec. 22
Juventus renewed its jersey sponsorship with Jeep in a deal that can convey the Italian champions $55 million per season by way of 2023-24, the membership stated Tuesday.
Juventus already makes greater than $100 million per season from Jeep and model sponsor Adidas. The German sportswear firm is paying the membership a base charge of 51 million euros ($62 million) per season by way of 2026-27.

The Jeep extension gives a base charge of 45 million euros ($55 million) “and variable components based on sporting results” starting within the 2021-22 season, the membership stated.

Jeep and Juventus are managed by Exor, the Agnelli household holding firm.
“This agreement stems from the mutual satisfaction of a successful partnership that has been accompanying Juventus and Jeep since 2012/2013 sporting season,” the membership stated in an announcement.
In October 2019, the membership introduced that Jeep had elevated its annual sponsorship to 42 million euros ($51 million) — probably 46 million euros ($56 million) with bonuses — for 2019-20 and this season.

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