Dear smartphone makers, listed here are 5 issues to cease doing in 2021

It’s that point of the 12 months when tech pundits and analysts begin predicting the developments that may form the smartphone business subsequent 12 months. And it’s a good time for tech firms to set proper a number of wrongs. Here are some issues we expect have to have ended with 2020.
Unnecessary variants of the identical mannequin
One apply that has grow to be frequent is how smartphone makers took the freedom of promoting the identical cellphone mannequin in several variants with hardly any differentiation. For occasion, all year long, we noticed a number of variants of the Redmi 9 and Redmi Note 9. Samsung initially pitched the Galaxy A-series catering to the premium mid-range section, however because the 12 months handed, it began changing into too just like the Galaxy M-series each by way of pricing and options. Similarly, the existence of the Realme Narzo sequence raised many questions. There is likely to be a enterprise cause, however all this was simply complicated for the buyer. A great cause why manufacturers have to suppose twice about promoting the identical product in a number of fashions within the new 12 months.
Xiaomi Redmi 9 Power. (Image credit score: Shruti Dhapola/Indian Express)
Overemphasis on ‘AI’ in advertising and marketing campaigns
Some manufacturers have taken AI performance so significantly that they now market their gadgets as “AI-powered smartphones”. In actuality, each smartphone launched prior to now 12 months has AI-focused {hardware} and software program. The onerous work is finished by both chip makers or software program suppliers like Google who’re behind these AI developments. Yes, manufacturers ought to spotlight most AI options on smartphones such because the progress made in imaging and images or safety however don’t simply name each characteristic AI-powered.
Every smartphone is AI-powered nowadays.
‘Stock Android’ is healthier than the ‘modified’ model of Android
Apparently, a small group of smartphone manufacturers like HMD Global nonetheless strongly imagine that inventory Android is healthier than modified variations of Android. It’s not confirmed that buyers need an Android smartphone working the “purest” model of the OS. Stock Android has its benefits however main producers like Xiaomi and Samsung and their success present us it won’t be such a giant deal in any case. From a product viewpoint, smartphones working MIUI give entry to a number of person insights and thus assist Xiaomi create an ecosystem of apps. In the case of Nokia-branded smartphones, which run inventory Android, person information will get transferred on to Google. At the tip of the day, the concept of selling “pure Android” has neither helped Google’s Pixel model nor HMD Global.
Nokia 8. (Image credit score: Shruti Dhapola/Indian Express)
Unnecessary digicam modules
Every main smartphone model, from Samsung, OnePlus to Xiaomi, actually jumped onto the concept of slapping a number of cameras with out realising extra digicam lenses don’t make for a greater digicam smartphone. Without giving correct rationale, manufacturers added macro lenses on a number of common smartphones together with the Galaxy M51, Mi 10, and OnePlus 8 alongside wide-angle and ultra-wide lenses. In actuality, the sub-par macro lens hasn’t improved the general digicam expertise. In reality, a number of reviewers identified that the macro lens on the OnePlus 8 was the weakest a part of its digicam. So was the 2MP macro lens on the OnePlus 8 purely a advertising and marketing train?
OnePlus 8. (Image: Express picture)
Be extra clear about ‘bloatware’
Brands must be extra clear in regards to the apps that come preloaded on the smartphone. They have to be taught a lesson from the OnePlus-Facebook chapter, in order that the belief between the model and shoppers shouldn’t be compromised. Earlier this 12 months, OnePlus irked a few of its die-hard followers by pre-installing Facebook companies onto its new telephones which couldn’t be absolutely eliminated. The firm then determined to take away the Facebook junk from its telephones. Facebook was by no means the issue, the difficulty was that OnePlus in a approach tried to alter its model proposition of a quick and clear software program expertise, which makes it totally different from different Android cellphone producers.