Zomato has determined to cease its grocery supply service from September 17 on account of gaps so as achievement resulting in poor buyer expertise, marking its exit from the phase for the second time since final yr.
The firm additionally mentioned that it believes that its funding in Grofers will generate higher outcomes for its shareholders than in-house grocery efforts.
A Zomato spokesperson mentioned, “We have decided to shut down our grocery pilot … Grofers has found high quality product market fit in 10 minute grocery and we believe our investment in the firm will generate better outcomes.”
