Helmet: ZEE5, India’s largest home-grown video streaming platform and multilingual storyteller for a billion audiences, launched a 360-degree marketing campaign referred to as #HelmetOn for its newest launch – Helmet, a unusual comedy set within the heartland of India. Already reaching 85 million+ leisure loving audiences throughout the nation, the marketing campaign obtained an awesome response by means of the ATL actions like social activations, sturdy influencer outreach program, digital promos, and contests. Some of the largest names from the Bollywood leisure business and the influencer neighborhood supported and inspired conversations round secure intercourse and condom utilization resembling Ayushmann Khurrana, Sanya Malhotra, Rajkummar Rao and the Stree Gang, Sunny Leone and different outstanding influencers like Anubhav Singh Bassi, RJ Anurag Pandey, and Ronit Ashra. Twitter banter on #HelmetOn with outstanding manufacturers like Dunzo, Kamasutra, Bollywoo, News Nation, Fever FM and Ixigo drove optimistic sentiments across the movie and generated quirky conversations across the stigma related to nirodh in India.Also Read – Pavitra Rishta 2.0 Review: Love Conquers All And so Does Archana And Manav’s Chemistry! Zee5’s #Helmeton Campaign Addresses Social Barriers Around Condoms (PC: Zee5) The marketing campaign additionally launched some excessive impression BTL activations to advertise social consciousness for the widespread concern of resistance in direction of utilization and buy of condoms in India. The #HelmetOn marketing campaign noticed the Mumbai-favourite auto rickshaws with Helmet high circling the town, giving out free condoms to the passengers; busy streets in Mumbai having zebra crossings within the form of condoms; and distribution of free condoms in standard hotspots throughout Mumbai, Delhi and Bengaluru. The star solid of the movie additionally engaged with 500+ college students throughout prestigious faculties in Mumbai, Delhi NCR, Bhopal, Orissa, MP, Pune and Bengaluru to teach them in regards to the significance of utilizing safety and sharing private tales of their first time shopping for a condom, to normalize the topic. Also Read – ZEE5 Originals Nail Police, 14 Phere, State Of Seige And Others Feature Amongst Best OTT Content Zee5’s #Helmeton Campaign Reaches 85 Mn+ Audiences (PC: Zee5) Commenting on the success of the advertising and marketing marketing campaign, Manish Kalra, Chief Business Officer, ZEE5 India stated, “We are thrilled to have launched #HelmetOn that embraces social issues in a fun, engaging and healthy manner. With people still being reluctant to purchase condoms from a store, we aimed to drive awareness around this topic and encourage the use of protection through this campaign. Using a well-devised marketing strategy covering the digital landscape, social media, television and out of home space, the campaign has done exceedingly well already connecting us with 85 million+ audiences across the country. We hope to see more consumers engage with us through the campaign and give this social comedy a watch.” Also Read – On Ayushmann Khurrana’s Birthday, Wife Tahira Shares a Major Throwback Photo From College Days
Sharing the thrill Dino Morea, Producer, Helmet stated, “Helmet is a project that is very close to my heart because it speaks volumes on a social issue which is the need of the hour, in a simple and sweet way. The film has resonated well with audiences across the country, and we’re humbled by the positive feedback that we have received. I’m glad to have worked with a powerful team, with Satramm as the director and Rohan as the writer to deliver a strong social message to viewers among many laughs and moments of relatability. Team Helmet is also proud to create awareness about safe sex, and work towards alleviating the stigma around condom usage and purchase through an engaging campaign #HelmetOn which has reached millions of Indians.”
