Despite the provision points plaguing the smartphone manufacturing ecosystem, India’s smartphone shipments grew 11 per cent year-on-year (YoY) to succeed in 169 million models in 2021, in keeping with the most recent analysis from Counterpoint’s Market Monitor service. The report highlights that Xiaomi maintained the highest place in India’s smartphone market in 2021 with 2 per cent YoY progress.
While Samsung remained on the second place with an 8 per cent YoY decline in shipments. Followed by Vivo, rising as the highest 5G smartphone model with a 19 per cent share. Realme is on quantity three, witnessing 20 per cent YoY progress. And OPPO held the fifth place in 2021 with 6 per cent YoY progress.
As per Counterpoint’s chart, Apple was one of many quickest rising manufacturers in 2021 with 108 per cent YoY progress in shipments. “Apple maintained its lead in the premium segment (above Rs 30,000) with a 44 per cent market share. Aggressive offers during the festive season, strong demand for the iPhone 12 and iPhone 13 and increased ‘Make in India’ capabilities drove high growth,” the corporate wrote in its report.
OnePlus reached its highest ever shipments, crossing the 5-million mark with 59 per cent YoY progress pushed by the OnePlus Nord Series. OnePlus additionally captured the second place within the premium section (Rs 30,000- Rs 45,000) with a 19 per cent share.
In the premium section, Xiaomi grew 258 per cent with the Mi 11x collection. “Going forward, it will keep focusing on the premium segment and offline expansion,” the corporate mentioned.
The report notes that for Realme, switching to ‘Unisoc’ to handle part shortages, manufacturing enlargement via partnerships with EMS, deal with the premium section with newly launched ‘GT series’ and excessive demand for its revamped C collection and Narzo collection favored excessive progress.
“Supply chain disruptions, absence of new Note series, reduced focus on the entry-level segment and fewer launches in the mid segment” led to an general decline of the Samsung units. However, Samsung was the highest model in 5G smartphone shipments in This fall 2021. It additionally led the mid vary section with a 28 per cent share. Notably, Samsung’s foldable system (Fold and Flip collection) shipments grew 388 per cent YoY in 2021.
Meanwhile, within the inexpensive section Transsion Group manufacturers which incorporates itel, Infinix and TECNO logged 55 per cent YoY progress and crossed 10 million shipments for the primary time ever in a single yr.
“The high replacement demand fuelled by increasing smartphone affordability in the mid- and high-price tiers due to promotions and discounts, as well as better financing options, led to an 11 per cent YoY growth in 2021. The demand outstripped the supply in the last two quarters of 2021. During Q4 2021, the smartphone market declined 8 per cent YoY. We expect the supply situation to get better going forward and reach normalcy by the end of Q1 2022,” mentioned Prachir Singh, senior analysis analyst at Counterpoint.