Image Source : GETTY IMAGES AUS vs IND: McGrath Foundation launches digital ‘Pink Seats’ to boost $1mn
In the lead as much as the third Test between Australia and India which begins Thursday, the McGrath Foundation has launched a digital ‘Pink Seats’ marketing campaign to assist elevate $1 million to fund McGrath Breast Care Nurses.
Unveiled on Tuesday, the marketing campaign has been developed in response to a decreased crowd on the Sydney Cricket Ground (SCG) which is able to initially be restricted to 25 per cent of the bottom’s 38,000 cricket capability — roughly 9,500 individuals on the match days.
By buying digital Pink Seats, individuals proper throughout the nation can get entangled within the Pink Test irrespective of the place they’re, both on the floor or watching from dwelling, a Cricket Australia media launch stated.
“The Pink Test has become a national phenomenon and we always look forward to seeing people pinking up with our bandanas to help bathe the SCG in pink as a symbolic show of support for those experiencing breast cancer and raising much needed funds for the McGrath Foundation. But the reality is the Pink Test will look a little bit different this year. There will be less people in the crowd and sadly, we won’t have our much-loved volunteers on the ground collecting donations,” Glenn McGrath stated.
“We’re hoping people will buy their virtual Pink Seats to show their support because pink is more than just a colour – it’s the energy, the hope and the support that comes from going pink that makes a difference to people with breast cancer,” he added.
McGrath Foundation CEO Holly Masters reiterated the essential work of McGrath Breast Care Nurses and why the Pink Test stays a vital fundraising alternative for the McGrath Foundation.
“Many people don’t realise it costs us over $14 million per year to fund our network of 154 McGrath Breast Care Nurses, so the money raised from the Pink Test is integral to help us keep providing support to those 55 Australians diagnosed with breast cancer every day,” she stated.
“Our McGrath Breast Care Nurses have continued to play a vital role in supporting families experiencing breast cancer in this last year, particularly as they help patients navigate the additional challenges of Covid-19,” she added.
The ongoing four-match sequence is at the moment tied at 1-1 with Australia profitable the primary Test in Adelaide whereas India registering a win within the second in Melbourne.
