Nothing faucets into NFT frenzy in build-up to launch of its first smartphone

UK-based shopper electronics model Nothing has introduced a non-fungible token (NFT) undertaking, known as Nothing Community Dots, in collaboration with Polygon community forward of the launch of its first smartphone, Nothing Phone 1. The NFT token issued by means of the undertaking can be utilized by patrons to achieve early entry to new merchandise, occasions, and particular items.

Nothing stated its first NFT token, Black Dots, will likely be airdropped to Nothing group traders on July 7. Ten Black Dot token holders from Nothing’s group will likely be allowed to win unique invitations to attend the launch occasion of the Nothing smartphone in London on July 12. The NFT airdrop for patrons who’ve pre-ordered the Phone 1 will begin on July 12.

“With Nothing Community Dots, we’re utilizing Web3 applied sciences to create extra significant connections with our group. By partnering with Polygon, we’re delivering an accessible, and importantly, a extra sustainable Web3 expertise” Pei said in an email statement.

Polygon is a sidechain or layer two network that runs alongside the Ethereum blockchain enabling faster transactions and lower gas fees. Polygon is regarded as the most dependable blockchain network for NFT projects as it allows high-frequency and low-value transactions.

Though Polygon has been used to launch NFTs by companies in fashion, sportswear, and automotive, this is the first time an electronics brand will be using the network to drop its NFT collection.

Sandeep Nailwal, co-founder of Polygon said, “it is immensely encouraging to see an innovator like Nothing embrace Web3 from the get-go, enabling direct access to Web3.”

Polygon additionally claims to have achieved the carbon-neutral standing and is planning to go carbon damaging by the tip of this 12 months.

Nothing was based in October 2020 by Carl Pei who co-founded the OnePlus model and was its international director till he left in October to begin his personal model. It is a privately held firm and is backed by GV (previously Google Ventures), EQT Ventures, C Ventures and different personal traders.

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