While Indian followers are nonetheless questioning why Alia Bhatt and Ranbir Kapoor haven’t been made the face of Brahmastra’s advertising and marketing marketing campaign, it looks as if no stone is being left unturned in selling the movie in Hollywood. While each Ranbir and director Ayan Mukerji have been interviewed by Hollywood ‘trades magazines’, the movie’s American distributor — the Disney-owned twentieth Century Studios — on Monday shared the movie’s trailer on social media, together with YouTube.
While the trailer didn’t carry new footage from the movie, it definitely got here together with a brand new synopsis. “BRAHMĀSTRA – the Trilogy, is a 3-part film franchise and the beginning of India’s first original universe The Astraverse,” the synopsis reads. “It is a new original cinematic universe inspired by deeply rooted concepts and tales from Indian history but set in the modern world, with epic storytelling of fantasy, adventure, good vs evil, love and hope; all told using cutting edge technology and never-seen-before visual spectacles. BRAHMĀSTRA: PART ONE, is the story of SHIVA (Ranbir Kapoor) – a young man and our protagonist, who is on the brink of an epic love, with a girl named… Isha (Alia Bhatt). But their world is turned upside down, because Shiva learns that he has a mysterious connection to the Brahmāstra… and a great power within him that he doesn’t understand just yet – the power of Fire. In this movie, we experience Shiva’s adventures as he journeys into the world of Astras and in turn, discovers his destiny as the DIVINE HERO of the universe.”
It was revealed at CinemaCon in April that Disney had slotted Brahmastra on its world slate for 2022. Brahmastra is produced by Fox Star Studios, Dharma Productions, Prime Focus and Starlight Pictures, and can be launched in Indian theatres in Hindi, Tamil, Telugu, Malayalam and Kannada on September 9. This has been a very notable 12 months for Indian cinema overseas, due to the resounding success of RRR within the US.
Indian followers flooded the feedback part of the trailer, and seemed to be fairly happy with the movie, directed by Ayan Mukerji. “The concept of this movie brings a whole new dimension to Indian cinema. If this works, more such projects will come out that will appreciate the rich mythological and cultural scopes of the Indian subcontinent. This needs to be supported,” one fan wrote. “First Bollywood movie in years that I’m actually looking forward to see. No high hopes neither any disappointments, I’ll watch it with a clear mind, let’s see how it goes and I dont want this to be Boycotted,” one other fan commented.
Touted as one in all Bollywood’s costliest movies of all time, Brahmastra is a CGI-heavy fantasy movie that has been within the making for near a decade. The movie will arrive at a very troublesome time not only for Bollywood movies, but in addition Ranbir, whose final launch — the interval drama Shamshera — crashed and burned on the field workplace. It was his first movie in 4 years. In latest days, he has additionally been attracting on-line criticism for outdated feedback perceived as sexist.
Alia, then again, has had a profitable 2022. She starred in Gangubai Kathiawadi, which stays one of many few field workplace hits that Bollywood has produced this 12 months, and adopted it up with the Netflix launch Darlings. She has additionally made her presence felt not simply in Hollywood — she’s going to co-star alongside Gal Gadot within the upcoming Heart of Stone — but in addition in Europe, after premiering Gangubai on the Berlin Film Festival.
