Disney Star has bagged the published rights of all ICC occasions for a four-year deal from 2024 to 2027 for the Indian market, the game’s international governing physique stated on Saturday.
Disney Star would be the residence of all ICC cricket in India for the subsequent 4 years having gained the TV and digital rights of each males’s and girls’s international occasions until the top of 2027, the ICC stated in a press release. “As per information, Disney Star is paying around USD 3 billion for the rights,” a senior ICC Board member instructed PTI on the situation of anonymity. Disney Star gained following a single spherical sealed bid course of which has yielded a major uplift to the rights price from the earlier cycle persevering with the spectacular development and attain of cricket, the apex physique stated. The choice adopted a sturdy tender, bidding and analysis course of, which began in June 2022.
ICC Chair Greg Barclay stated: “We are delighted to proceed to associate with Disney Star as the house of ICC cricket for the subsequent 4 years which has delivered an excellent outcome for our Members and can assist our formidable development plans.
Disney Star would be the residence of ICC cricket in India by means of to 2027.
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— ICC (@ICC) August 27, 2022
” They will play an important function in the way forward for our sport and connecting and interesting with extra followers than ever earlier than. Star emerged winners after staving off a robust problem from Viacom 18, Sony Sports and Zee Network. Ok Madhavan, Country Manager and President, Disney Star stated: “With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country.” Disney Star has performed an essential function over the past seven years in reworking ICC matches into one of many greatest sporting spectacles in India and has expanded the viewer base of the property “across geographies and demographics” within the nation.
“The extension of the ICC rights provides to our robust portfolio of cricket properties which additionally embrace the tv rights for IPL (2023-27), digital rights to Cricket Australia (2024-31), BCCI broadcast rights by means of the 2024 and Cricket South Africa (finish of 2023-24 season), and bolsters our standing because the go-to vacation spot for one of the best sporting occasions within the nation.
“In addition to cricket, we also offer Pro Kabbadi League, Indian Super League and various international rights, including the Wimbledon Championships and the English Premier League,” Madhavan stated. In June, the IPL media rights for the 2023-2027 cycle had been offered for a whopping Rs 57.5 crore (per match) for TV and for Rs 50 crore (per match) for digital.Barclay added: “Having a broadcast and digital associate for ladies’s occasions in India is a major step ahead in our ambition to speed up the expansion of the ladies’s sport.
“Disney Star offered spectacular plans for the promotion of girls’s cricket they usually clearly share our imaginative and prescient so I’m extremely excited by the scale of the chance forward.
“This was an incredibly competitive process, which isn’t surprising given the huge audiences that cricket consistently attracts with more than a billion fans that passionately follow the game globally. I’d like to thank all of the bidders for their interest in and support of cricket.”
