On Wednesday, Google declared that it has discontinued the sale of its sensible glasses, Google Glass Enterprise, and can stop supporting its software program from September 15. The product was initially launched in 2013, nevertheless it failed to realize success. As a consequence, Google restricted its utilization to solely enterprises. This article goals to discover the explanations behind the failure of the wearable expertise.
Google Glass is a kind of wearable expertise designed by Google, resembling peculiar glasses. It was initially launched in 2013 below the identify Google Glass Explorer Edition, and contains a small see-through show located on the right-hand facet of the body. This show offers entry to an array of data, resembling textual content messages, emails, climate forecasts, and navigation instructions.
Controlling the gadget entails utilizing voice instructions and a touchpad located on the best facet of the body. Additionally, the gadget comes outfitted with a digicam for capturing pictures and movies, together with a microphone and speaker for making cellphone calls and listening to music.
Upon the discharge of the Google Glass Explorer Edition, quite a few evaluations surfaced, with nearly all of them expressing positivity in direction of the product. However, when wanting on the product as a complete, it was deemed “promising,” indicating that the mannequin being reviewed was nonetheless in its early levels and lacked utility in its then-current state.
In May 2014, Google Glass was made accessible to most people following the discharge of the Explorer Edition. However, this time, the product acquired a lukewarm response. It didn’t supply rather more than the 2013 mannequin, and the truth that the worth didn’t lower ($999) was not seen as helpful.
Considering its excessive worth, Google Glass did not supply a lot when it comes to performance, leading to an absence of attraction to potential shoppers. With the exception of its distinctive functionality to seize video and pictures from the consumer’s perspective, a lot of the Glass’s options might be achieved extra simply and at a decrease price with a smartwatch or smartphone.
Google uncared for to offer solutions to important questions surrounding the aim, excessive price, and meant objective of Google Glass. Despite urgent inquiries, the corporate continued to develop and promote the product with out addressing its basic performance.
By 2017, Google had come to the belief that Google Glass was solely efficient in sure eventualities, resembling for medical {and professional} functions. As a consequence, the corporate made the choice to discontinue promoting Glass to most people and as an alternative restricted its utilization to enterprise prospects.
The most vital issue contributing to the failure of Google Glass was probably its excessive worth level. Asking prospects to pay $1,500 for a product that was nonetheless in its developmental stage was a substantial barrier to entry. Additionally, the gadget’s design was not sufficiently subtle for social settings, and its cyborg-like look made it stand out awkwardly.
As beforehand famous, Google Glass lacked important benefits over smartphones and smartwatches, except its skill to seize video and pictures from the consumer’s perspective. Moreover, Google failed to offer a transparent justification for the gadget’s goal and the issue it sought to handle.
Catch all of the Technology News and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates & Live Business News.
More
Less
