BENGALURU : In the ultimate 10 days, Virat Kohli purportedly despatched higher than 60,000 custom-made birthday must his followers. How would possibly he have executed so, given that India’s ace batter is busy scoring runs for the Royal Challengers Bangalore on the continued Indian Premier League (IPL)? Chennai Super Kings’ Twitter take care of @ChennaiIPL gives a clue. It reads: “Wanna dedicate a message to anyone explicit? Worry not, Super Kings have gotten your once more! 🤩 Create a custom-made video message on https://jiovipbox.com.”
Users can entry the ‘Jio VIP Box’ or the Jio Cinema app to determine on their favourite IPL crew, select a message, personalize it, enter a repute, get hold of it and share the message with whoever they choose. However, in an effort to share or get hold of, one will need a Jio cell amount.
The real-time messaging service has been made potential with the help of generative artificial intelligence (AI) devices from Reliance Jio and Two Platforms Inc., by which it has a stake. Last February, Jio Platforms Ltd, the digital unit of Reliance Industries Ltd, invested $15 million in Two Platforms, a Silicon Valley-based deep tech startup primarily based by Pranav Mistry, for a 25% stake.
“I envision myself as that baby in India who’s getting a non-public message from his favourite cricket star. It makes me so glad that our AI tech can ship smiles to the faces of tons of of hundreds of cricket followers like me,” Mistry, founder and CEO of Two Platforms, said in an interview from his Bay Area office.
His company’s generative AI video messaging service called AutoCameo helps deliver these personalized celebrity video messages. The proprietary core engine that powers the service is named ‘HALO-2’, and it can produce millions of high-resolution, AI-generated videos in real-time using any given text input, according to Mistry.
Generative AI, which comprises AI-powered tools like ChatGPT, Google’s Bard, Bing Chat, Hugging Chat, DALL-E 2 and MidJourney, is making waves because the tools can not only generate or write blogs, articles, resumes, reviews, films, images, audios, videos, software code, and provide templates for marketing campaigns, but also aid in speeding up new drug discovery, in creating entirely new materials and generating synthetic data too. And its popularity is such that since its launch five months ago, ChatGPT has racked up more than 100 million users.
“HALO-2 is able to generate pixel-real visuals in 4k (the video technology comprises 3,840 horizontal pixels and 2,160 vertical pixels for a total of about 8.3 million pixels — the more the pixels, the better the final results will be) and 30 frames per second (fps) that animates gestures and movements in sync with natural sounding synthesized audio,” Mistry outlined.
He added the experience will be utilized to create various appears to be with completely completely different garments, make-up, and outcomes, “which extends to completely completely different facial expressions and emotions, along with completely completely different digicam angles”.
Users are lapping up the experience, primarily based on Mistry.
During the peak days of IPL video video games, followers generated over 2,000 AutoCameos per hour, he recognized. The AutoCameos shared on social media platforms comparable to Twitter and Instagram acquired tons of of hundreds of views, shares, and suggestions, with one submit garnering higher than 750,000 views, Mistry added.
Two Platforms has its private data centre inside the Bay Area to take care of the massive volumes of messages. “There are about 1,000 requests every hour when the IPL matches are on,” says Mistry. But he assures that neither his startup nor Reliance Jio stores any individual data. “Most of the data is user-generated, so we have no control over it,” he explains. Further, Mistry assures that prospects are impressed to “refrain from using profanity”.
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