By Express News Service
THIRUVANANTHAPURAM: Kerala Tourism has acquired the distinguished Pacific Asia Travel Association (PATA) Gold Award within the ‘Marketing Campaign (State & city – Global)’ class, marking a sterling endorsement of the state’s sustained efforts to plan progressive initiatives to draw guests.
Kerala Tourism extra director (General) S Prem Krishnan acquired the honour from PATA chairman Peter Semone on the PATA Travel Mart 2023, held on the International Exhibition Convention Centre (IECC), Pragati Maidan in New Delhi, on Thursday.
Set up in 1984, the PATA Grand and Gold Awards recognise the best contributions from the journey business within the Asia-Pacific area with the successful initiatives persistently creating benchmarks for excellence and creativity.
Kerala Tourism’s award-winning marketing campaign ‘Make up for lost time, pack up for Kerala’, conceptualised for an viewers transitioning to normalcy after the Covid interval, focused home vacationers. The marketing campaign made a splash in all main media platforms, together with print, radio, out-of-home promoting, digital movies and banners (net portals), and social media channels.
THIRUVANANTHAPURAM: Kerala Tourism has acquired the distinguished Pacific Asia Travel Association (PATA) Gold Award within the ‘Marketing Campaign (State & city – Global)’ class, marking a sterling endorsement of the state’s sustained efforts to plan progressive initiatives to draw guests.
Kerala Tourism extra director (General) S Prem Krishnan acquired the honour from PATA chairman Peter Semone on the PATA Travel Mart 2023, held on the International Exhibition Convention Centre (IECC), Pragati Maidan in New Delhi, on Thursday.
Set up in 1984, the PATA Grand and Gold Awards recognise the best contributions from the journey business within the Asia-Pacific area with the successful initiatives persistently creating benchmarks for excellence and creativity.googletag.cmd.push(perform() googletag.show(‘div-gpt-ad-8052921-2’); );
Kerala Tourism’s award-winning marketing campaign ‘Make up for lost time, pack up for Kerala’, conceptualised for an viewers transitioning to normalcy after the Covid interval, focused home vacationers. The marketing campaign made a splash in all main media platforms, together with print, radio, out-of-home promoting, digital movies and banners (net portals), and social media channels.
