OpenAI and Mattel Unite to Create the Future of Play with AI

ChatGPT creator, OpenAI, is collaborating with Mattel, known for iconic brands like Barbie and Hot Wheels, to introduce AI-enhanced toys and games. The first product from this partnership is slated to launch by the end of the year. This venture marks OpenAI’s first-ever partnership with a toy manufacturer. The aim is to integrate OpenAI’s technology responsibly to design AI-powered play experiences for children and families. Mattel will utilize OpenAI’s technologies, including ChatGPT Enterprise, across various aspects of its business, from product development to content creation and design.