The television ratings have been significantly impacted by the return of ‘Kyunki Saas Bhi Kabhi Bahu Thi Season 2,’ which has shaken the industry. The revival has changed the landscape, challenging the dominance of established shows like ‘Anupamaa’ and ‘Taarak Mehta Ka Ooltah Chashmah.’ ‘Tulsi Virani’ has emerged as a major player.
TRP reports indicate that ‘Kyunki Saas Bhi Kabhi Bahu Thi Season 2’ has secured the number one position with a strong TVR rating of 2.3. The show’s rapid success and immediate climb to the top is a major achievement. The show has displaced Rupali Ganguly’s ‘Anupamaa,’ which had been at the top for an extended period. Surprisingly, even ‘Anupamaa’ has a rating of 2.3, but the premiere performance of the new show resulted in it being placed second.
‘Taarak Mehta Ka Ooltah Chashmah,’ which has been a favourite for many years, now faces difficulties. The show, with a rating of 1.9, is in fifth place, indicating a drop in its ratings. The decline comes as the ‘Bhootni’ plotline has concluded, and the return of ‘Tulsi Virani’ has added challenges.
A TV industry source, when questioned about the potential impact of ‘Kyunki Saas Bhi Kabhi Bahu Thi’ on shows like ‘Anupamaa’ and ‘Taarak Mehta,’ pointed out that the ratings from the second week are more significant than the opening week. High ratings in the initial week are not uncommon, driven by promotional activities and audience curiosity. The key challenge is maintaining this interest. If this occurs, ‘Anupamaa’ and ‘Taarak Mehta’ may need to re-evaluate their narratives.
Smriti Irani expressed her happiness with the success of ‘Kyunki Saas Bhi Kabhi Bahu Thi.’ The show has set new records. It has been a success on OTT platforms, as well. She expressed her thanks for the love and support.