The competitive landscape among handset manufacturers has led to a legal confrontation. Samsung and Apple have taken legal action against Xiaomi due to its recent advertising campaigns. The heart of the dispute is Xiaomi’s promotional tactics, particularly the full-page ads that appeared in April, which featured a comparison between the Xiaomi 15 Ultra and the iPhone 16 Pro Max.
Xiaomi’s Advertising Campaign Faces Legal Challenge from Apple and Samsung
Tech
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