India’s Asia Cup 2025 Jersey: A Clean Slate in Sponsorship

Team India will play in the Asia Cup 2025 with a jersey notably absent of a sponsor logo. This unusual arrangement has caught the attention of fans, and was confirmed by Shivam Dube, who displayed the new kit online. The jersey design includes “INDIA” and the Asia Cup 2025 tournament logo, with the central sponsor space left blank. The change coincides with the end of the BCCI’s sponsorship deal with Dream11. The BCCI has issued an invitation for new sponsorship applications, with strict guidelines in place to ensure potential partners align with the organization’s standards. India is grouped with Pakistan, UAE, and Oman in the Asia Cup, commencing its campaign against UAE on September 10, and meeting Pakistan on September 14. The reason behind the sponsor-free jersey, whether temporary or indicative of a revised commercial strategy, is yet to be fully understood.