OpenAI has introduced Sora 2, its most advanced AI video generation model to date, alongside a new social media application aimed at competing with popular platforms like YouTube and TikTok. The app provides users with the ability to generate high-definition video clips, complete with audio, by inputting text prompts. It also features Cameos, a unique tool that allows users to insert themselves into AI-generated scenes.
According to OpenAI, Sora 2 represents a significant breakthrough in artificial intelligence’s capability to create realistic video content. The model can generate synchronized dialogues, sound effects, and realistic, physically accurate movements, resulting in videos that are much more immersive and authentic.
With this launch, OpenAI is now directly competing with widely used platforms owned by Google, Meta, and ByteDance, aiming to change how content is created and shared across the internet.
The app offers a swipe-based, vertical layout, similar to what is seen on Instagram Reels, TikTok, and YouTube Shorts. High-definition videos can be created simply by entering text prompts. With the new “Cameos” feature, users can place themselves into AI-generated videos. Sora 2 will also offer personalized content recommendations. The app will be available on Apple’s App Store in the U.S. and Canada through invitations. The app is targeted toward short-form videos and is designed to compete with platforms such as TikTok and YouTube Shorts. Sora 2 enters a market where Google’s Veo 3 and Meta’s AI video tools are becoming popular.