With an eye on regaining its dominant position, Maruti Suzuki has announced a strategic plan to introduce eight new SUV models over the next five to six years. This initiative will expand its current range of 18 vehicles to 28, aiming to capture a significant portion of the domestic passenger vehicle market and push its share back towards the 50% mark. The company has experienced a decline in market share, falling from 51.2% in FY19 to 38.8% in the first half of FY26, highlighting the urgency of this strategic pivot.
The company acknowledges the increasingly competitive nature of the Indian auto market. The introduction of a robust SUV lineup is seen as essential to meeting evolving consumer preferences and reclaiming market leadership. Beyond SUVs, the company is also focusing on expanding its export operations and its role in electric vehicle production. To facilitate this growth, substantial investments are being made to enhance production capabilities and explore diverse fuel technologies, including biogas, reflecting a comprehensive vision for sustainable and competitive mobility in India and globally.