In an era dominated by Instagram reels and Twitter threads, Vivek Ranjan Agnihotri offers contrarian wisdom. The acclaimed director believes film stars sabotage their careers by being perpetually online.
Drawing a poetic analogy, Agnihotri said stars must remain ‘distant like constellations.’ Routine shares of personal routines—from airports to gyms—demystify their personas. ‘Audiences won’t pay for what’s already public,’ he reasoned.
This overexposure, he argued, chips away at the glamour that defines superstardom. Once enigmatic figures, actors now compete with their own free content for attention.
Agnihotri delved into platform dangers: relentless scrutiny and polarized reactions. A casual update risks propaganda labels or heated debates. ‘Everyone’s a critic with a smartphone,’ he quipped.
His own feed focuses on broad concerns like environmental pollution, sidestepping private matters. ‘Protect your thoughts and life from the spotlight,’ he counseled emerging talents. True power lies in selective visibility, fostering fan fascination.
As social media shapes entertainment marketing, Agnihotri’s advice challenges norms. Could embracing privacy revive the golden age of star power?