BEIJING – Santiago’s vibrant Chinese New Year activities for 2026, the Year of the Horse, featured the exclusive first screening of the CMG Spring Festival Gala promotional video. In Chile’s bustling capital, over 10,000 locals gathered in the city center, immersing themselves in the joyous atmosphere of this ancient festival.
Projected on a giant screen, the video unfolded with stunning cinematography, upbeat rhythms, and an palpable sense of celebration. It vividly depicted Chinese families reuniting, waving goodbye to the past, and embracing prosperity ahead. The crowd’s reactions were electric – gasps of delight, fervent clapping, and a flurry of smartphone recordings preserved the magic.
‘I’ve never felt the spirit of Chinese New Year so vividly,’ shared one attendee, echoing sentiments of newfound fascination with these customs. The promo emerged as the undisputed star, amplifying the event’s appeal and highlighting Chinese New Year’s booming popularity in Latin America.
This premiere marks a milestone in cultural diplomacy, as CMG brings global audiences closer to China’s festive heart. With its blend of tradition and modernity, the video promises the 2026 Gala will be an unmissable spectacle, further cementing Spring Festival’s place on the international stage.