The handloom sector is witnessing a renaissance at the Pariskriti exhibition, where artisans from across India are selling straight to buyers at New Delhi’s India International Centre. From February 22 to 28, 2026, over 20 states showcase their finest weaves, with national awardees leading the display.
Cutting through the supply chain clutter, this platform ensures artisans’ hard work translates to real profits. Development Commissioner Dr. M. Bina explained, ‘Held at a hub for elite shoppers, it offers not just sales but invaluable market insights. We’re committed to making it an annual fixture for sustained impact.’
Banarasi maestro Angika Kushwaha, honored with a 2023 national marketing award, brought her brocades, dupattas, and sarees. ‘Direct interaction means buyers get genuine value, and we get recognition,’ she said, thanking government initiatives for bridging urban-rural divides.
West Bengal’s Khokan Nandi shared a poignant story of revival. Generations steeped in Jamdani weaving saw decline due to inadequate remuneration, but now, ‘Selling pure handlooms in the capital fills us with pride,’ he beamed. His stall highlights flawless craftsmanship, untainted by mechanization.
Pariskriti transcends commerce, cultivating awareness and loyalty for handlooms. It empowers weavers with visibility, revives traditional skills, and connects premium consumers to cultural treasures. This evolving expo is stitching together a brighter future for India’s handloom heritage.